VP Marketing for B2B Enterprise Subscriptions

About the position

The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands, including The Wall Street Journal, Barron's, MarketWatch and Investor's Business Daily. We are looking for a VP Marketing for B2B Enterprise Subscriptions who will report to the SVP Marketing and Subscriptions Strategy. This VP will work closely with direct sales teams as well as Enterprise Subscription customers and partners in corporations and universities to ensure budget targets are met.

Responsibilities

• Work in our midtown Manhattan office 3 days every week
• Manage a team to deliver on subscription, revenue, lead generation, customer engagement, and other goals
• Collaborate closely with Enterprise Subscription sales leadership on the goals, strategies, and plans required to deliver on fiscal year revenue and subscription targets
• Articulate the annual/quarterly strategies that ladder up to overall goals and ensure teams are delivering on their goals
• Provide strategic direction to the Enterprise marketing team to ensure each area understands their contribution to the overall goals and strategy and can build plans to meet goals
• Provide holistic marketing plans across all areas in the Enterprise Subscriptions marketing team - lead generation / sales enablement, engagement, and product propositions, ensuring on time and on budget delivery of the plans
• Help define audience segments and use customer insights to drive growth
• Serve as a champion for the customer across the company
• Communicate key opportunities, business risks, and mitigation plans to leadership teams across the organization
• Report on business performance through quarterly business reviews and senior leadership updates in conjunction with Enterprise Subscription sales leadership
• Partner with finance, product, marketing, insight, and editorial leads to ensure all teams are aligned to and working toward strategic goals
• Work closely with data and insight to find opportunities and build business cases that will accelerate subscriber and revenue growth
• Understand the competitive landscape to identify market opportunities and risks

Requirements

• The willingness to work on-site in our midtown Manhattan office 3 days each week
• At least 15 years of experience in a commercial role within a subscription business, including at least 5 years generating B2B leads for enterprise subscriptions; Experience working in media or publishing sectors is preferred
• Experience building subscription businesses
• Experience building and leading high-performing teams, with a proven ability to attract, develop, and retain top talent while fostering a culture of collaboration, accountability, and results
• Experience using data effectively to make decisions
• Ability to look ahead to understand how market trends will impact the business and pivot accordingly
• A strategic mindset with the ability to connect day-to-day work to broader business goals
• Ability to see the 'big picture' and turn individual tactics into programs of work
• Experience effectively working in a matrixed company model
• Strong negotiation and influencing skills
• Experience leading with a growth mindset
• Ability to manage workload effectively in a fast paced environment

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program