About the position
As VP of Marketing, you will lead and execute a results-driven marketing strategy that directly impacts revenue growth and business success. Your key responsibilities include: Driving Business Growth: Ensure that marketing initiatives directly contribute to revenue and long-term success. Overseeing Brand Positioning & Demand Generation: Develop marketing initiatives that drive customer acquisition, engagement, and brand visibility. Data-Driven Strategy: Use performance analytics to track KPIs (pipeline growth, conversion rates, brand impact) and optimize marketing ROI. Cross-Functional Leadership: Align marketing efforts with company objectives, collaborating with sales, product, and creative teams. Multi-Channel Execution: Oversee content marketing, paid ads, SEO, email campaigns, events and social media engagement. Manage marketing budgets allocating resources effectively and optimizing spending strategies to achieve maximum ROI. Stay ahead of industry trends and shifts in consumer behavior and leverage AI to ensure marketing efforts remain innovative and effective. Team Leadership & Cross-Functional Collaboration: Build, mentor, and manage a high-performing marketing and growth team. Collaborate closely with product, design, and engineering teams to ensure marketing efforts are seamlessly integrated with product updates and overall brand strategy.
Responsibilities
- Ensure that marketing initiatives directly contribute to revenue and long-term success.
- Develop marketing initiatives that drive customer acquisition, engagement, and brand visibility.
- Use performance analytics to track KPIs and optimize marketing ROI.
- Align marketing efforts with company objectives, collaborating with sales, product, and creative teams.
- Oversee content marketing, paid ads, SEO, email campaigns, events and social media engagement.
- Manage marketing budgets and optimize spending strategies to achieve maximum ROI.
- Stay ahead of industry trends and leverage AI for innovative marketing efforts.
- Build, mentor, and manage a high-performing marketing and growth team.
- Collaborate closely with product, design, and engineering teams.
Requirements
- 10+ years of experience in enterprise B2B marketing.
- Highly self-motivated with a growth mindset.
- Experience in scaling and leading high-performing marketing teams.
- Results-driven and analytical, using data to inform strategy and optimize campaigns.
- Proven track record of increasing inbound leads through strategic marketing initiatives.
- Experience in improving website traffic and customer acquisition efficiency.
- Experience in enhancing digital conversion rates through A/B testing and optimization.
- Strong ABM and multi-channel expertise, including SEO, content marketing, paid ads, email, events and social media.
- Excellent communication and collaboration skills.
- Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
Benefits
- Competitive compensation - base salary range $180-210k, performance based bonus, equity and employee equity plan.
- Career advancement and training opportunities.
- Excellent medical, dental, and vision coverage for you and your dependents.
- 401k match with immediate vesting.
- Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.
- Paid time off: vacation, holidays, sick, and parental leave.
- A diverse, collaborative, and positive culture.
- Good vibes (happy hours, social activities, and retreats).
