VP of Marketing & Communications

About the position

The Vice President of Marketing and Communications is a strategic, collaborative, and hands-on leader responsible for guiding the internal and external communications strategy for the Joe Torre Safe At Home Foundation. Reporting directly to the CEO, the Vice President will elevate the Foundation’s visibility, drive engagement, and ensure a unified voice across all platforms. This position plays a central role in storytelling, brand positioning, and mission-driven messaging across audiences including media, donors, staff, partners, and the public. The Vice President will work closely with the CEO, Board of Directors, communications agency, senior leadership, and cross-functional teams to align communications efforts with organizational goals.

Responsibilities

• Develop and implement a comprehensive three-year internal and external communications strategy, aligned with organizational goals to elevate the Foundation’s mission, programs, and leadership.
• Serve as the brand steward, ensuring consistent messaging, tone, and visual identity across all communications and program sites.
• Lead the continued implementation and evolution of Safe At Home’s 'One Voice' brand positioning and communications toolkit, ensuring consistent use across all departments and channels.
• Serve as the Foundation’s chief storyteller, framing and amplifying messages that resonate with diverse stakeholders.
• Lead and execute all communications and marketing strategies and tactics as stated in the organization’s strategic plan.
• Oversee all public-facing communications including media relations, newsletters, impact reports, social media, marketing materials, donor communications and website content.
• Craft compelling narratives that highlight the impact of Safe At Home’s work and drive supporter engagement.
• Coordinate with sponsors, donors, and partners to align brand messaging and ensure cohesive representation across platforms.
• Manage the Foundation’s pro-bono media relations partner, Goodman Media, to coordinate strategic media outreach, social media efforts, event activations, and crisis response.
• Provide communications leadership for annual fundraising events, including the Foundation’s NY and LA galas, NY Golf and Tennis outing, Marathon teams and regional events, ensuring strong messaging, media presence, and audience engagement.
• Provide strategic communications support for MiLB and MLB partnerships, collaborating on campaigns, activations, and shared messaging to amplify national awareness and Safe At Home's reach within the sports community.
• Create and help implement an annual campaign in October raising awareness and support during Domestic Violence Awareness month.
• Oversee and enhance the Foundation’s digital presence including website, email marketing, and social media channels to drive engagement, retention, and donations.
• Lead digital content strategy in support of fundraising campaigns, online giving, peer-to-peer fundraising, and donor engagement.
• Leverage analytics and audience insights to refine strategies that grow reach and increase conversion rates for online giving.
• Collaborate with the development team to create targeted messaging, assets, and communications calendars that support donor stewardship and revenue goals.
• Strengthen internal communications to foster organizational alignment, transparency, and staff engagement.
• Collaborate with the leadership team on messaging to staff, partners, and board members.
• Create a central internal communications platform to streamline communication practices across departments, provide a messaging framework, processes, templates and tools to support internal change management and organizational updates.
• Serve as a trusted advisor to the CEO and leadership team on all communications matters.
• Develop speeches, talking points, op-eds, and public remarks for the CEO and other leadership team members.
• Manage reputation and crisis communications strategy as needed along with communications agency.
• Provide regular support to the Marketing and Communications board committee, including meeting planning, strategy updates, and board communications materials.
• Supervise communications staff and/or consultants, including graphic designers, contractors, PR firm, and digital vendors.
• Work cross-functionally with development, programs, and operations teams to support fundraising and programmatic initiatives through strong storytelling and messaging.

Requirements

• Minimum of 8–10 years of experience in communications, PR, or marketing, with a strong preference for nonprofit or mission-driven experience.
• Proven ability to develop and execute strategic communication plans as well as willingness and skill set to be hands-on.
• Experience in brand management and implementing organization-wide communications frameworks.
• Excellent writing, editing, and verbal communication skills with strong attention to detail and tone.
• Experience supporting fundraising communications and event promotion.
• Strong project management and cross-functional collaboration skills.
• Familiarity with media relations and experience working with or collaborating with PR firms.
• Strong experience in digital marketing, social media strategy, and online fundraising.
• Experience supporting large-scale partnerships and sponsor communications, particularly in the sports or entertainment sector, is a strong plus.
• Comfort working in a fast-paced, mission-driven, and collaborative environment.

Benefits

• The expected salary range for this position is $120,000–$155,000, commensurate with experience and qualifications.