About the position
Double Good’s mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission. In recent years, Double Good has seen 40% year over year growth, and we’re excited about our future! We’re excited about the possibility of you joining our mission. We are looking for a VP of Marketing to join our growing team.
Responsibilities
- Develop and implement marketing’s strategic vision and roadmap that aligns with business objectives
- Develop and manage marketing budgets, allocating resources effectively to optimize spend
- Lead and mentor the marketing organization, providing prioritization, coaching and growth opportunities
- Develop and implement multi channel marketing campaigns across channels to reach key audiences and drive desired behaviors
- Approach marketing in a full-funnel manner, thinking about acquisition, engagement, retention, and win-back across key audiences to fuel the flywheel
- Collaborate effectively with cross-functional leaders and communicate upward effectively
Requirements
- Bachelors degree required
- Masters degree preferred
- 10-15 years of experience across consumer start-ups and established organizations, overseeing $XXM in annual marketing budgets
- Minimum of 5 years in senior leadership positions managing teams of 5+ people
- Experience in marketplaces, fundraising, and youth-centric brands is a plus
- Experience across all marketing channels including Paid Media, CRM (email, push, in-app, SMS), owned
- Experience partnering closely with a product tech organization
Benefits
- Medical, dental and vision coverage with plans that can fit each teammate’s needs
- Immediate vesting in our 401k plan
- Paid time off
- Company-paid leaves
- Popcorn Allowance (yup, free popcorn!)
