About the position
Oversee and lead large Product Teams (may have multiple reports including Director and Senior Manager levels) for the sourcing, marketing, new product development, clinical differentiation, sales support and financial growth of multiple product categories focused on healing chronic and complex wounds. Prepare overall long-term business and marketing strategy for complex, new to market products and/or complicated product line. Develop, lead and present sales process for large Integrated Delivery Network (IDN) or Group Purchasing Organization (GPO) customer presentations. The ideal candidate will have deep experience in advanced wound care, strong strategic acumen, and a track record of commercial success with high-impact clinical products in a regulated environment.
Responsibilities
- Negotiate pricing with vendors for raw materials and finished goods.
- Visit vendors to develop products and train personnel in all aspects of each product and usages.
- Coordinate materials with vendors and develop finished custom items.
- Develop and implement comprehensive marketing plans and promotional programs for existing and/or new products to include product strategy development, pricing strategy, collateral creation and brand management.
- Develop and mentor staff through on-boarding, open communication, training and development opportunities and performance management processes; build and maintain employee morale and motivation; ensure the team is appropriately staffed with required competencies.
- Review monthly financial performance and determine contributing factors.
- Offer solutions for detrimental sales or cost trends.
- Prepare product forecasts to include revenue and expense expectations.
- Analyze sales trends over time and impact of competitive strategies.
- Support forecasts and budgets with appropriately detailed marketing plans.
- Work with Product Teams, Manufacturing, Purchasing, and Engineering to reduce Cost of Goods by assessing packaging, alternate materials, new sources of material, stocking, make to order, direct to customer shipments, etc.
- Manage inventory by focusing on eliminating surplus and optimizing SKU count.
- Determine strategy on GPO and/or IDN contracts for assigned product categories.
- Develop and deliver training materials for internal stakeholders, sales forces and customers.
- Create sales tools.
- Conduct effective market research and translate that research into new products, product improvements, or line extensions by providing leadership to a multi-functional team.
- May travel with sales force to support efforts to convert key customers to purchase Medline products or respond to escalated critical issues.
Requirements
- Bachelor’s degree in Marketing, Business or Clinical.
- At least 10 years of marketing, sales, product management or clinical practice experience within medical devices, with at least 5 years in advanced wound care.
- At least 4 years of experience managing people, including hiring, developing, motivating and directing people as they work.
- Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences.
- Willing to travel up to 50% of the time for business purposes (within state and out of state).
- Intermediate level skill in Microsoft Word.
- Intermediate level skill in Microsoft PowerPoint.
- Intermediate level skill in Microsoft Excel.
Nice-to-haves
- MBA.
- Proven success launching and scaling wound care solutions (e.g. Dressings, NPWT, Biologics).
- Demonstrated understanding of clinical workflows, reimbursement dynamics and regulatory requirements.
- KOL Engagement.
Benefits
- Health insurance.
- Life and disability insurance.
- 401(k) contributions.
- Paid time off.
