About the position
The Vice President, Product Marketing is responsible for defining the marketing objectives and goals for multiple product lines within a business unit or portion thereof, providing executive oversight to the work performed by one or more teams under their direction. This strategic leader has proven ability to produce major business outcomes across multiple product lines. This position requires a strong command of the market the products compete in, is considered an expert on market trends, can analyze the problems our competitors are solving and use this to inform our product strategy.
Responsibilities
- Act as a key influencer of product and corporate strategy at the executive level.
- Manage a portfolio of multiple product lines to deliver results in accordance with the corporate vision and product strategy.
- Influence the divisional strategy related to go-to-market approach.
- Support sales efforts with portfolio-level expertise.
- Ensure roadmap in-market timing is met for all initiatives across multiple product line roadmaps.
- Determine adjusted strategies for go-to-market initiatives with significant complexity.
- Oversee the go to market alignment at the divisional level.
- Evaluate multiple paths forward in problem solving or identifying opportunity.
- Regularly establish strategic team specific OKRs and evaluate/prioritize initiatives.
- Develop direct reports through goal setting and monthly coaching.
- Ensure open and effective communication down through all levels of the team.
- Perform other duties as assigned.
- Comply with all policies and standards.
Requirements
- Bachelors in business, marketing or a related discipline required.
- 10+ years of related work experience, preferably in marketing financial or technical services for manufacturers or retailers.
- Significant experience leading teams.
- Strong experience in online advertising or social media marketing required.
- Proven track record for delivering high-quality presentation materials.
- Demonstrated capacity to communicate large-scale concepts.
- Proven record of approaching the day-to-day with both a product and client mindset.
- Highly proficient with software programs including Microsoft Office and Google suites.
Benefits
- Medical, Dental, and Vision insurance.
- Basic and Supplemental Life Insurance options.
- 401(k) retirement plans with company match.
- Health Spending Accounts (HSA/FSA).
- Flexible time off and 11 paid holidays.
- Family-building benefits, including Maternity, Adoption, and Parental Leave.
- Tuition Reimbursement and certification support.
- Wellness and Mental Health counseling services.
- Concierge and work/life support resources.
- Adoption Assistance Reimbursement.
- Perks and discount programs.
