About the position
BCA Research is the leading independent provider of global macro investment research. Since 1949, BCA Research's mission has been to shape its clients’ conviction, turning original macro insights into market actions through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies, as well as educating, informing, and stimulating discussion through clear and thought-provoking research. The firm maintains a head office in Montreal, with offices in London, New York, San Francisco, Hong Kong, and Sydney. We’re seeking a dynamic Vice President, Product Marketing to create, lead and execute the future of our go-to-market strategy, messaging, and positioning for the company’s research products and services. The successful candidate will work closely with product, sales, and commercial teams, and serve as a key partner to senior leadership in driving revenue growth and market expansion. The Product Marketer will develop a deep understanding of our strategic business objectives, positioning, and suite of offerings – and using that expertise to create differentiated, audience-focused messages that are activated across the right channel mix. This role will provide an experienced and curious product marketer with the opportunity to create and take ownership of end-to-end marketing strategies.
Responsibilities
- Develop and implement comprehensive product marketing strategies that drive awareness, adoption, and revenue growth for BCA Research’s portfolio of research products and services.
- Craft compelling positioning and messaging for all products and services, tailored to target audiences.
- Oversee the development of marketing collateral, sales enablement materials, and content marketing.
- Lead the planning and execution of go-to-market initiatives for new product launches and enhancements.
- Define and track key performance metrics to measure effectiveness and optimize marketing spend.
- Conduct ongoing market research and competitive analysis to inform product strategy, pricing, and positioning.
- Provide actionable insights to internal stakeholders.
- Partner with product management, sales, demand gen, and other internal teams to ensure cohesive strategies, seamless execution, and revenue achievement.
- Collaborate with the VP, Strategic Partnerships, and key contacts at our partners to develop and execute joint marketing initiatives.
Requirements
- 10+ years of experience in marketing, with at least 5 years in B2B product marketing and 2 years within financial services or Fintech.
- Proven track record of developing and executing successful B2B product marketing strategies in complex, global environments.
- End to end owner with experience in product launches and strategic initiatives as well as roadmap activities.
- Strong leadership and cross-functional collaboration and communication skills.
- Analytical mindset with expertise in market research and strategic planning.
- MBA preferred.
