About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We are looking for a results-driven Segment Marketing Manager to join our global client marketing organization. This role will focus on developing and executing tailored marketing strategies to drive engagement, growth, and retention within specific client segments in a B2B financial services environment.
Responsibilities
- Have a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors
- Lead the development of buyer personas
- Lead the development of client journey mapping to identify key moments in a client lifecycle for strategic engagement
- Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets
- Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies
- Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities
- Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience
- Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment and client personas
- Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)
- Partner with event teams to plan and execute client forums, webinars, and other segment-specific events
Requirements
- 5-10 years of B2B marketing experience, preferably in financial services or a related industry
- Proven experience developing and executing marketing strategies for defined client segments
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Overall track record of professional and academic success
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Experience in motivating teams while collaborating in a matrixed organization
Benefits
- Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy
- Access to flexible global resources and tools for your life's journey
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team
- Generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter
