Walser Auto Campus Marketing Manager

About the position

Come join our Walser family! Our company has been a pioneer in the automotive industry with over 65 years of service. We believe in Family, Career and Diversity. We show that through progressive, family-focused benefits and perks, compelling career paths, and a commitment to diversity, inclusion, and belonging.

Responsibilities

• Monthly promotional strategy & execution: determine model and incentive focus, monthly budget allocation, and execute strategy via websites, social media, database communication, SEM, SEO, third-party vendors, etc.
• Tracking, reporting, and analysis: performance of quantifiable marketing activities, ad-hoc analytic requests, and development/automation of regular reports for review with senior staff.
• Lead metrics: monitor and report lead volume trends/concerns, make recommendations on lead providers based on general performance, store goals, and cost-efficiency.
• Website traffic: drive quality web traffic with strategic SEO and efficient SEM campaigns aligned with store performance goals.
• Video content strategy: determine high-impact video subject matter, coordinate shoot with videographer and store.
• Regular check-ins and communication with senior staff for planning, consultation, follow-up, etc.
• Creation/execution of all creative assets (both requested and required).
• Website maintenance: ongoing updates, functionality, bug-fixes, UI/conversion enhancements, adherence to OEM compliance, inventory display/syndication, etc.
• Lead delivery: lead audits as needed, troubleshooting issues, ensuring leads are properly catalogued in the CRM.
• Ongoing, in-depth evaluations of vendor performance, efficiency of spend, and recommendations to leadership that align with store performance goals.
• OEM Compliance: in-depth knowledge of OEM program standards and requirements and resolving infractions.
• Co-op Documentation: gather and provide to assigned contact in strict accordance with submission deadlines, claims issues, etc.
• Marketing budget: monthly creation, review, approval with the understanding that it aligns with strategic goals.
• Drive team results by communicating job expectations, planning, monitoring, and evaluating.
• Develop, coordinate, and enforce systems, policies, procedures, and productivity standards.
• Timely response and/or support when assistance is needed.
• Motivate, counsel and monitor the performance of all assigned team members conducting disciplinary action or as needed and administer annual performance evaluations for staff with thoughtful feedback.
• Appraise staff productivity and efficiency for the purpose of recommending promotions or other changes in status.
• Complete employee terminations based on policy violations with HR approval.
• Manage all staff pay rates and hours worked, schedules, time off, and other administrative duties.
• Coordinate with the Recruiting Department to interview and hire department staff.
• Ensure that any employee relations issues or concerns are addressed and escalated to HR when necessary.
• Monitor and assist in the implementation of company initiatives and legal compliance measures and ensure the communication of company news on a regular basis.
• Support the career and professional development of team.
• Lead by example and be an advocate for team, embrace and exhibit Walser CORE values.
• All other duties, tasks and/or projects as assigned.

Requirements

• Minimum Bachelor's Degree in Marketing or related field and 3 years of experience.
• High-level communication skills in the form of interpreting complex data and presenting to large groups.
• Data-driven decision-making skills that result in high-impact performance and tangible ROI.
• Extensive knowledge of SEO, SEM, and paid social media strategy.
• Extensive knowledge of tools including but not limited to: Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Microsoft Office, Task Management Software, etc.
• High-level organizational skills reenforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines.
• A great attitude, team player, and collaborator while also self-motivated and able to work independently.
• Curiosity and willingness to learn with a flexible, proactive problem-solving nature.
• Ability to both give and take effective, actionable creative feedback and direction.
• Ability to make swift decisions, work through demanding situations and quickly resolve problems to ensure initiatives are completed within the designated time frame, scope and budget.
• High standards: going above and beyond 'good enough' and maintaining high quality support to Walser stores.

Benefits

• Medical, Dental, Vision coverage & HSA/FSA
• Paid Parental Leave (Maternity, Paternity, Adoption)
• Adoption Assistance Program
• Life Insurance and 401K with Employer Match
• Pet insurance and Employee discounts
• Access to our Employee Resource Groups, such as: Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser
• The opportunity to volunteer through the Walser Foundation