About the position
The Wearables Product Marketing organization influences early-stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments. It's an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager who can build and scale our Lifecycle marketing programs and manage a team of PMMs responsible for driving device activation and retention. These horizontal levers will go beyond any one channel, or product line to drive growth across the funnel.
Responsibilities
- Build and scale Lifecycle marketing programs
- Manage a team of Product Marketing Managers (PMMs)
- Drive device activation and retention
- Establish lifecycle marketing strategies
- Develop business units that are net-new for the organization
- Coach team members through synthesizing qualitative and quantitative insights
- Create consumer lead global briefs
- Partner with integrated marketing, data science, and product organizations
- Optimize customer engagement and lifetime value at each stage of the customer lifecycle
- Work with cross-functional, matrixed teams
- Communicate effectively with executive-level stakeholders
Requirements
- 10+ years of professional experience in lifecycle, product marketing or growth initiatives
- 5+ years of people management experience
- Experience establishing lifecycle marketing strategies
- Experience developing business units that are net-new for an established organization
- Experience coaching team members
- Experience partnering with integrated marketing, data science, and product organizations
- Experience building and leveraging data analysis and customer segmentation
- Experience working with cross-functional teams with high degrees of ambiguity
- Experience working in global marketing with hardware or physical products
- Executive level communication skills
- Bachelor of Arts/Bachelor of Science degree
- Experience driving business growth
- Experience with physical goods marketing
- Product marketing experience managing across a portfolio of products
- Experience leading teams to drive initiatives that have not been done before
- 10+ years of experience in product marketing
Nice-to-haves
- Master of Science/Master of Business Administration degree or equivalent experience
