About the position
The global Meta for Business Web Team runs one of our largest scaled channels, https://www.facebook.com/business, which helps support businesses of all sizes. Our team develops innovative, customer-centric web experiences across Meta for Business, including Facebook, Instagram, WhatsApp, and more. We are seeking a Web Marketing Manager to help define and prioritize the site's audience and content strategy to support improved visitor personalization. The Marketing Manager will be responsible for driving goals across many audience types and personas. You will partner with marketers, web managers, data analysts, creatives, and engineering teams to deliver on powerful data-driven insights that drive awareness, engagement, and conversion across our marketing websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways.
Responsibilities
- Collaborate with marketing, sales, product, and data science to identify and prioritize audiences, personas, and visitor needs
- Develop and lead execution of a prioritized roadmap of marketing content and experiences, in partnership with product marketing, content, design and web development teams
- Drive transformation of how marketing and educational experiences are built and distributed across web surfaces, from discovery through conversion and product adoption
- Define, drive, and track key performance indicators and success metrics for the site, content, and visitor experiences
- Design and implement experiments to understand impact of and iterate on experiences and content
- Utilize quantitative and qualitative data to develop and optimize web-based marketing journeys, content, and CTAs
Requirements
- 5+ years of experience in website strategy, driving business impact on a global scale through web experiences
- Experience collaborating across multiple teams, building consensus and helping them translate and prioritize business requirements into customer-centric web experiences
- Experience influencing cross-functional teams of product marketers, designers, UX, and copywriters to craft compelling, performant web experiences
- Experience with web analytics and testing methodologies, e.g., A/B testing
- Familiarity with UX and content SEO
- Experience using data to inform marketing decisions
- Experience working in a time-sensitive, iterative environment
- Experience collaborating within matrixed organizations, driving teams and vendor partners to deliver cross-functional projects to success with minimal guidance
- Experience marketing to B2B audiences
- Familiarity with technical aspects of running a website, including technical SEO, domain management, content management system, HTML/CSS/JavaScript, and other web platform tools
- Familiarity with Salesforce Marketing Cloud and other marketing automation tools
