About the position
Gardner- Webb is seeking a Web Marketing Specialist. The Web Marketing Specialist is a member of the Web & Digital Communications team who supports the strategic initiatives of Gardner-Webb University through managing and extending the functionality of gardner-webb.edu using WordPress. This individual works with the Associate Vice President for Web & Digital Communications and the development agency on web-related initiatives, conducting project management and overseeing production and publication of content, including graphics, copy and design features such as navigation, forms and other core functions of web sites. Key partners with the college will include other members of the marketing and communications teams, colleagues in the university-wide units.
Responsibilities
- Maintain security, framework, and plugin updates for gardner-webb.edu
- Own feature requests through inception, design feedback, implementation, and launch; look for ways to optimize performance.
- Researches, modifies and creates website and web page content
- Reviews content for accuracy and quality of information
- Provides input on how best to translate copy and graphics direction from other media to the website
- Enforce graphic and content standards to maintain the appearance and structure of the website per specified brand guidelines
- Maintains competitive analysis of other sites and advises on opportunities for further enhancement and development of web pages
- Troubleshoots potential marketing and web page problems
- Integrate third-party applications, marketing pixels, scripts, etc. as necessary
- Keep current on trends and evolution in web development, accessibility, and standards.
- Assists with optimizing landing pages and updating web code to improve website position.
- Demonstrate flexibility and adjust priorities to respond to pressing and changing needs of stakeholders; ensure projects are completed on schedule.
- Other duties as assigned.
Requirements
- Bachelor's degree from an accredited four-year college or university
- Three to five years related experience OR any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved
- Demonstrated proficiency in WordPress CMS Platform
- Proficiency in HTML, CSS, JavaScript, jQuery, PHP, MySQL, and ASP.net
- Knowledge of responsive design techniques and WCAG 2.1/digital accessibility best practices
- Experience designing, developing, and implementing search engine solutions
- Demonstrated proficiency of UI/UX best practices
- Understanding of best practices for migrating between DEV, QA, and PROD environments
- Demonstrated competence in Adobe Creative Suite
- Ability to work independently, solve problems, make decisions and clearly explain one's thinking and rationale
- Client-facing communication skills; can present findings and recommendations to both technical and non-technical audiences
- Ability to thrive in a fast-paced work environment and to pursue multiple projects simultaneously
- Professionalism and ability to deliver and receive constructive critical feedback
- Familiarity with SEO best practices as well as web analytics tools and applications
- Experience with Qualtrics or similar online survey tool
- Knowledge of the principles and practices of marketing
- Skill in effective written and verbal communications
- Ability to work in a collaborative multi-disciplinary team
- Skill in critical thinking and strong attention to detail
Nice-to-haves
- Work in a non-profit or higher education setting is preferred but not required.
