About the position
The Web Marketing Specialist is responsible for supporting a variety of web and related channel content updates; page development; and collecting, analyzing, reporting data with the goal to optimize the performance of our hosted websites. The Web Marketing Specialist supports the organization and marketing strategic plans by implementing changes/updates to the website as necessary, including articles, new items, employee bios. They create new landing pages and templates, facilitate the review of pages by Product Managers, subject matter experts, line of business leaders, and compliance to ensure content is accurate and compliant. The role also supports the promotion of all brands, products, and services through our web channels and utilizes Google Analytics, Good AdWords, Google tag manager, Google Business Manager, and Looker for web analysis. Additionally, the specialist collaborates with all bank departments to understand their goals and objectives and uses web marketing knowledge to help them achieve their goals. They participate in the implementation of marketing programs for the bank's products and services, evaluate and test new service offerings through our digital channels, review website trends in the financial services sector, and present new opportunities. The specialist responds to inquiries relating to their area, maintains appropriate records, and abides by current laws and organizational policies to promote a harassment-free workplace.
Responsibilities
- Implements changes/updates to the website as necessary, including articles, new items, employee bios.
- Creates new landing pages and templates.
- Facilitates the review of pages by Product Managers, subject matter experts, line of business leaders, and compliance to ensure content is accurate and compliant.
- Supports the promotion of all brands, products, and services through our web channels.
- Utilizes Google Analytics, Good AdWords, Google tag manager, Google Business Manager, and Looker for web analysis.
- Collaborates with all bank departments to understand their goals and objectives and uses web marketing knowledge to help them achieve their goals.
- Participates in the implementation of marketing programs for the bank's products and services.
- Participates in the evaluation and testing of new service offerings through our digital channels.
- Reviews website trends in the financial services sector and presents new opportunities.
- Responds to inquiries relating to his/her particular area, or to requests from other bank personnel, customers, etc., within given time frames and within established policy.
- Maintains appropriate records and provides assigned reports.
- Abides by the current laws and organizational policies and procedures designed and implemented to promote an environment which is free of harassment and other forms of illegal discriminatory behavior in the workplace.
- Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the Bank's compliance with all regulatory requirements.
Requirements
- A B.S. or B.A. degree in Communications, Marketing, Website development, Digital Marketing, or related fields normally required.
- A minimum of three (3) years' experience with Content Management Systems (CMS), updating content, page development and template development required (i.e. Salesforce, Optimizely, Adobe, Sitecore).
- Working knowledge of HTML and CSS.
- Experienced with ADA Web Content Accessibility Guidelines as related to ADA compliance and web design elements.
- Working knowledge of Search Engine Optimization (SEO).
- Experience with Google Analytics other tracking/reporting strongly preferred.
- Google platform knowledge (i.e. Google Analytics, Google Ads, Google Tag Manager) highly desired.
- Intermediate-level graphics design & development abilities strongly preferred.
- Experience working with Adobe Photoshop, and Creative Cloud Suite applications (Photoshop, Illustrator, InDesign) preferred.
- Banking/financial services experience strongly preferred.
Benefits
- Medical, Dental, Vision, FSA, HSA options for both part-time and full-time employees.
- Paid Holidays, Vacation, and Sick time.
- Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP).
- Training & Development Opportunities.
- Tuition Assistance.
- Volunteer Opportunities.
- Award Winning Wellness program that promotes a solid work/life balance.
- Banking perks and discount programs.
