About the position
The Web Manager plays a vital role in shaping and enhancing Navajo Technical University's online presence as a key member of the Marketing Department. Serving as the primary contact for all aspects of the University's web presence, this position functions as the lead strategist and technical expert for NTU's websites and related digital platforms. The Web Manager ensures a dynamic, user-friendly, brand-consistent, and mission-aligned experience for prospective students, current students, faculty, staff, and community stakeholders. Working in close collaboration and alignment with NTU Information Technologies, the Web Manager plans and implements web-based systems, site architecture, and services, while supporting marketing goals, student recruitment, institutional branding, and public engagement. Responsibilities include web architecture, system design, routine site and content management, analytics, digital content strategy, and ongoing updates to ensure all platforms reflect the University's mission and vision.
Responsibilities
- Serves as the primary web content contact for all aspects of the entire organization's website(s).
- Identifies and maintains integration services for single sign on, mobile, and other related application/service suites supported by NTU Information Technologies.
- Develops and maintains internet and intranet portals, forms, and data structures in accordance with the organization's needs; collaborates closely with all the University departments and others invested leadership staff.
- Develops, implements, and maintains e-commerce applications in collaboration with the organization's retail operations, sales, marketing, and relating departments.
- Encourages and facilitates consistent, creative, and unified web design across the organization's web properties.
- Applies search engine optimization (SEO) strategies to improve NTU's visibility in search results, attract more visitors, and support lead generation.
- Builds, implements, and maintains systems to collect and analyze web data/analytics and similar data; identifies opportunities to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.
- Documents ownership of the company's internet domains.
- Assists employees with the use of company websites through one-on-one support, user guides, and training sessions.
- Ensures compliance with company policies, procedures, and ethical standards; software licenses; and applicable state and federal laws and regulations including data security, privacy, and intellectual property laws.
- Maintains current knowledge of best practices and emerging developments in web design, web development, and technology.
- Oversees and manages the university's main website and related digital tools to ensure all content is accurate, easy to use, mobile-friendly, accessible to all users, and consistent with NTU's branding.
- Works closely with the NTU IT team to set up and maintain web hosting services, content management systems (CMS), and secure systems that keep the website reliable and safe.
- Creates, updates, and manages website content by working with different departments to highlight academic programs, student services, and upcoming events.
- Builds and maintains internal pages, online forms, and navigation paths to support NTU's marketing efforts and help students find the information they need.
- Develops digital content for the website such as banners, online ads, graphics, short videos, and photo galleries that match the university's branding goals.
- Plans and publishes written and visual content to support student recruitment, public outreach, events, and community engagement.
- Provides guidance on marketing-related web tools, including e-commerce features, tracking dashboards, online forms, and customer relationship management (CRM) systems.
- Monitors website traffic and user activity, and uses that data to improve site performance and effectiveness.
- Works with graphic designers and media specialists to ensure all website visuals tell a clear story and provide a great user experience.
- Assists and trains staff who create web content to ensure consistency and ease of use.
- Ensures all website content follows school policies, cybersecurity standards, and federal or state accessibility rules.
- Keeps up with the latest trends in website design, content management, and digital marketing within the higher education field.
- May manage or supervise student workers, staff, or outside contractors assigned to web-related projects.
- Performs other tasks and responsibilities as needed.
Requirements
- Bachelor's Degree in Computer Science, MIS, or related field, OR five (5) years of relevant experience.
- Three (3) years of professional experience managing websites, CMS platforms, and content production.
- Extensive experience with content management servers.
- Experience and working knowledge of HTML, Python, Java, JavaScript, and Microsoft SQL.
- Valid state driver's license.
- Must be able to pass a background check, with NO prior convictions of any felonies.
