Wholesale Marketing Manager

About the position

The Wholesale Marketing Manager will be responsible for the day-to-day wholesale marketing activities within the organization and will provide short and long-term marketing strategy and support. This role will develop and implement strategies to strengthen the company's market presence in both the wholesale and retail markets.

Responsibilities

• Develop, plan, and execute marketing strategies with the New York and Pennsylvania Wholesale, Bulk, and Retail Sales teams
• Serve as the main point of contact for Wholesale Entourage team. Provide marketing materials, brand guidelines and promotional support to Wholesale team and Wholesale Partners.
• Coordinate joint efforts for new product and brand launches, brand entry for new dispensary partners, events, and provide final marketing materials to team members as needed.
• Collaborate with Entourage team to align marketing plans with revenue goals. Identify opportunities to grow wholesale accounts and expand into new territories.
• Train Wholesale reps and partners on product features. Help create sell sheets, product catalogs, educational materials, and launch kits.
• Oversee and manage marketing execution and activations at the retail dispensaries and external cannabis stores.
• Coordinate all the marketing requests, including but not limited to product education, product launches, FLUENT Rewards, assets, and printing requests.
• Coordinate in-house marketing efforts to promote and champion the FLUENT brands to our wholesale partners and employees.
• Quantify, assess, and organize promotional events at trade shows and other venues.
• Manage and oversee sponsorship engagements, external vendors, and agencies including managing payments and coordinating marketing execution and distribution.
• Oversee creative services and lifestyle product projects by identifying, assembling, and coordinating opportunities; and establishing contacts.
• Work cross functionally with the creative, brand and digital teams as well as internal and external stakeholders throughout the organization.
• Prepares and/or manage marketing reports by collecting, analyzing, and summarizing sales data.
• Communicate and coordinate workflow and new opportunities to the necessary personnel.
• Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
• Support team to develop brand and/or marketing strategies.
• Additional tasks as assigned by leadership.

Requirements

• Bachelor's degree in business, marketing, communications or related level of experience
• Experience in the Cannabis/ CBD space is strongly preferred
• 3+ years of relevant work experience in marketing.
• 3+ years of managerial experience.
• Strong leadership and organizational abilities.
• Knowledge of online content marketing and social media development strategies.
• Knowledge with retail marketing.
• Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategies.
• Exhibit initiative and the ability to work independently as well as within a team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401K plan
• Paid time-off program