ABM Campaign Manager (Enterprise)

LiberateBoston, MA
1d

About The Position

Liberate is building a modern enterprise demand engine from the ground up. As ABM Campaign Manager, you'll own day-to-day execution of named-account ABM programs across 1:1 and 1:few motions, turning our positioning and proof into campaigns that drive engagement, meetings, SQLs/SQOs, and pipeline (sourced + influenced). You'll start by reporting directly to the VP Marketing, and then transition to reporting into the Head of Demand Gen & Growth once that leader is hired. This is ideal for a 5-7 year marketer with B2B SaaS and/or AI-native marketing experience who's operated in a Series A-C environment and knows how to engage enterprise buying committees.

Requirements

  • 5-7 years in B2B SaaS marketing (AI-native a big plus), with meaningful experience targeting enterprise buyers.
  • Hands-on ABM operator: you can build lists/audiences, ship campaigns, troubleshoot performance, and iterate quickly.
  • Strong collaboration skills with Sales/SDRs, Product Marketing, RevOps/Marketing Ops, and Creative.
  • Analytical and pipeline-oriented: you can manage leading indicators and revenue outcomes without hiding behind vanity metrics.
  • Startup mindset (Series A-C): high ownership, speed, and comfort with ambiguity.

Nice To Haves

  • ABM/intent tooling (6sense/Demandbase/Terminus etc.) is a plus as you mature the stack.

Responsibilities

  • Named-account ABM execution (1:1 + 1:few)
  • Campaign orchestration across the 3 core plays (Sales, Servicing, Claims)
  • Channel coordination (you don't own paid, you make it work)
  • Sales/SDR alignment + activation
  • Measurement, reporting, and learning loops
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