About the position
At Tecton, we solve the complex data problems in production machine learning. Tecton’s feature platform makes it simple to activate data for smarter models and predictions, abstracting away the complex engineering to speed up innovation. Tecton’s founders developed the first Feature Store when they created Uber’s Michelangelo ML platform, and we’re now bringing those same capabilities to every organization in the world. Tecton is funded by Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins, along with strategic investments from Snowflake and Databricks. We have a fast-growing team that’s distributed around the world, with offices in San Francisco and New York City. Our team has years of experience building and operating business-critical machine learning systems at leading tech companies like Uber, Google, Meta, Airbnb, Lyft, and Twitter. Tecton is looking for an Integrated Campaigns & Events Marketing Manager to help drive engagement and pipeline across our highest-priority accounts. In this role, you’ll lead high-impact in-person events, webinars, and integrated campaigns that combine content, paid, email, and outbound tactics. You'll work closely with sales, product marketing, and growth to bring these programs to life. If you’re excited by the idea of creating best-in-class GTM programs that reach sophisticated technical buyers—and you thrive at the intersection of field, digital, and ABM—this is the role for you.
Responsibilities
- Plan and execute in-person events such as executive dinners, third-party conferences, and field meetups (8–12 per year).
- Own and run 1–2 webinars or virtual events per month in partnership with Product Marketing and Sales.
- Lead execution of integrated campaigns across events, paid media, email, and outbound, tightly aligned to our Target Account List (TAL).
- Manage campaign logistics, tools, and timelines across vendors, stakeholders, and internal teams.
- Partner closely with SDRs and AEs to ensure strong event follow-up and consistent messaging across channels.
- Report on MQLs, TAL engagement, and pipeline influence; extract insights and drive improvements over time.
Requirements
- 3–5 years of experience in B2B event or campaign marketing, ideally at a high-growth SaaS company.
- Proven ability to plan and execute events that deliver measurable results (leads, pipeline, ROI).
- Experience running integrated marketing programs across multiple channels (e.g., events, email, paid, webinars).
- Strong cross-functional collaborator—able to work closely with sales, product marketing, and ops.
- Hands-on experience with tools like HubSpot, Salesforce, Goldcast (or other webinar platforms), and project management tools like Asana or Notion.
- Highly organized, detail-oriented, and motivated to drive real business outcomes.
Benefits
- Competitive equity
- Comprehensive benefits such as medical, dental, vision, life insurance
- 401(K)
- Flexible paid time off
- 10 paid holidays each calendar year
- Sick time
- Leave of absence as per the FMLA and other relevant leave laws
