Account-Based Marketing (ABM) Manager

Fieldguide•San Francisco, CA

1d•Remote

About The Position

We are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships. This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting. This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes.

Requirements

5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technology
Proven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)
Experience partnering closely with enterprise Sales teams
Strong analytical skills and comfort translating data into strategy
Experience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency support
Strategic thinker with hands-on execution capability
Strong cross-functional communication and executive presence

Responsibilities

Strategic ABM Execution (1:1, 1:Few, 1:Many)
Develop and execute integrated ABM strategies across tiered account segments
Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities
Map buying groups and influence across executive and regional stakeholders
Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation
Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays
Revenue and Pipeline Accountability
Own defined pipeline generation and pipeline influence targets across priority accounts
Drive measurable impact on opportunity creation, acceleration, and expansion
Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy
Sales and GTM Partnership
Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays
Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals
Drive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectives
Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership
Account Ecosystem Integration
Tailor messaging and thought leadership to align with each account’s innovation narrative
Embed our brand within account ecosystems (e.g., personalized hubs, co-branded assets, executive positioning)
Partner with internal champions to co-create messaging they confidently support publicly
Measurement, Optimization and Scale
Track account penetration, engagement depth, pipeline influence, velocity, and ROI
Manage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and Sendoso
Leverage agentic AI and automation to increase personalization at scale, streamline execution, and improve decision-making efficiency
Translate performance data into strategic adjustments and proactive account actions
Build scalable, repeatable ABM playbooks to expand impact across strategic accounts