About the position
Glean is seeking an innovative and strategic Account Based Marketing (ABM) Manager who will be accountable for owning, evolving, and scaling our ABM program. This individual will define and execute targeted campaigns designed to accelerate pipeline, deepen account engagement, and foster customer growth across our priority segments and regions. The right candidate will blend strategic planning and hands-on execution to craft personalized campaigns that build pipeline and drive revenue. This is a highly visible, growth-focused marketing role where creativity, analytical rigor, and organization are key. Success in this position requires exceptional capacity for managing multiple, concurrent campaigns tailored to a diverse portfolio of accounts – demonstrating both outstanding organizational efficiency and the ability to execute at scale. We’re looking for someone who is truly passionate about AI and is inspired to champion AI-driven transformation wherever possible. The ideal candidate will not only have hands-on experience building AI agents and workflows, but will also bring a spirit of creativity and experimentation to this role – always seeking opportunities to embed AI into workflows to drive meaningful, scalable impact. They should be devoted to continuously exploring and optimizing how AI can be used to solve problems, fuel innovation, and deliver measurable results across ABM campaigns and marketing operations. The ideal candidate will thrive in a fast-paced environment, consistently delivering high-quality, customized strategies while balancing competing priorities.
Responsibilities
- Develop and execute ABM Programs: Build the ABM strategy for Glean’s top verticals and enterprise tiers. Spearhead customized 1:few and 1:1 campaigns across digital, direct mail, executive events, webinars, and content personalization.
- Cross-functional Campaign Development: Partner with content, web, and product marketing to deliver compelling content, custom landing pages, targeted email nurtures, and tailored digital experiences mapped to an account’s journey.
- Sales & Partner Alignment: Build trusted relationships with Glean’s Sales and Partner teams to develop holistic ABM strategies. Ensure seamless lead hand-off and follow-ups, report on shared metrics, and drive sales and partner enablement to ensure program readiness.
- Operationalize AI for ABM: Implement AI agents and workflows to personalize and automate ABM campaigns at scale.
- Performance Tracking: Establish KPIs for pipeline creation, account penetration, influence, and opportunity acceleration. Work with Marketing Operations to build dashboards and report program impact, continually optimizing results.
- Event & Field Integration: Integrate ABM into the broader marketing calendar. Coordinate executive dinners, panels, and high-touch virtual and in-person events for C-level decision-makers within target accounts, collaborating closely with Field Marketing and Strategic Events.
Requirements
- 5+ years B2B marketing experience, with 2+ years specializing in ABM at a SaaS or enterprise technology company.
- Familiarity with account intent, marketing automation, and sales engagement tools (e.g., TechTarget, Postal/Sendoso, Apollo, Marketo, etc.) – bonus points if you’ve used Clay, Warmly, or other AI-powered marketing tools.
- Demonstrated success designing and executing cross-channel ABM campaigns (digital, email nurtures, events, direct mail).
- Deep understanding of ABM methodologies and measurement (1:many, 1:few, 1:1).
- Strong track record driving pipeline and revenue from ABM programs.
- Excellence in project management, organization, and communication.
- Collaborative, resourceful, and data-driven.
Benefits
- Competitive compensation
- Medical, Vision, and Dental coverage
- Generous time-off policy
- 401k plan
- Home office improvement stipend
- Annual education and wellness stipends
- Vibrant company culture through regular events
- Healthy lunches daily
