Account Based Marketing Manager

About the position

As an Account-Based Marketing Manager at FERMÀT, you will drive personalized, high-impact marketing strategies tailored to our largest e-commerce accounts. Collaborating closely with our Head of Enterprise Sales, you'll develop data-driven, multi-channel campaigns that highlight how FERMÀT transforms the digital commerce landscape for enterprise retailers and brands. This role is critical in accelerating our go-to-market momentum with enterprise accounts. Reporting to the Head of Enterprise Sales, you'll be empowered to build and scale our ABM function, with clear opportunities for growth as FERMÀT expands its presence in the market.

Responsibilities

• Design and implement ABM programs targeting enterprise ($200M+ Net Revenue) e-commerce brands and retailers that generates net new revenue opportunities
• Partner with Sales and Marketing to align on target account lists, account plans, and campaign objectives
• Develop tailored messaging and creative assets that speak to the specific challenges of e-commerce decision-makers
• Execute full-funnel, multi-channel campaigns (email, paid media, direct mail, events, etc.) to drive engagement and pipeline growth
• Leverage our ABM tech stack (e.g., Apollo, Clay, ZoomInfo, Notion, etc.) for audience segmentation, personalization, and performance tracking
• Build account intelligence to inform campaign development and sales strategy
• Measure campaign performance through engagement metrics, pipeline contribution, and ROI analysis
• Continuously test and optimize ABM tactics to increase relevance and impact
• Support sales enablement efforts with customized content, account insights, and deal acceleration materials

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of B2B marketing experience, including 2+ years dedicated to account-based marketing
• Proven track record of launching successful ABM programs targeting enterprise e-commerce companies
• Familiarity with the e-commerce buyer journey and SaaS marketing best practices
• Experience with ABM and CRM tools such as Salesforce, Apollo, Clay, ZoomInfo, Notion, and marketing automation platforms
• Strong analytical mindset and ability to translate campaign data into actionable insights
• Excellent project management skills and attention to detail
• Collaborative and proactive communicator comfortable working cross-functionally
• Experience in a high-growth, fast-paced SaaS environment preferred

Benefits

• Competitive salary + equity package
• Comprehensive health, dental, and vision insurance for you and all your dependents
• Retirement benefits: US: 401(k) plan with 4% matching; India: Provident Fund with 12% matching
• 4 months of paid parental leave
• Unlimited PTO policy (with minimum 5 days PTO / quarter!)
• WFH stipend
• Monthly wellness stipend