Account Based Marketing Specialist

AMAROK•Charlotte, NC

5h•$90,000 - $100,000

About The Position

We are looking for a data-driven, self-motivated Demand Generation Specialist for our Field Marketing efforts to join our growing Marketing team. This Demand Generation Specialist is responsible for leading demand generation strategies and initiatives that lead to sales growth. This will be done through multi-channel marketing campaigns to drive acceleration of new buyers across AMAROK’s target markets and regions. The ideal candidate will have proven success in several areas including email marketing, SEM, digital advertising, retargeting, content syndication, social media and live events.

Requirements

Willingness to experiment by trying new or testing existing techniques to develop a hypothesis of what campaigns you think will be most successful (A/B testing, new channels, etc)
A passion for identifying effective and unique campaign ideas, themes and offers and transforming these ideas into executable programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
Advanced knowledge of marketing automation software with other demand generation tools that can help you understand how, when and why companies are purchasing similar products
Ability to adapt campaigns based on what the data is showing
Interact collaboratively with Sales and Marketing to communicate campaign logistics

Nice To Haves

Experience in Pardot/Marketo preferred
Experience with paid social, PPC, and other inbound strategies preferred

Responsibilities

Partner with the sales team to help define and understand their target segments and lead planning for campaigns and tactics we can use to drive leads within those segments
Creating multi-channel thought leadership content and marketing campaigns to support sales growth
Plan, create, coordinate and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals.
Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Work across teams to ensure lead generation goals are met and align with overall marketing goals
Track, report, and analyze program performance, and make recommendations for further improvement
Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement.