Account Director, Customer Experience (Healthcare)

Amsive•New York, NY

1d•Hybrid

About The Position

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it. If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you. We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities. This is a HYBRID position, 1-2 days in office - Our office is located in the flatiron district in New York, NY What we are looking for: We’re looking for an Account Director with a passion for online and offline marketing, a propensity to problem-solve, phenomenal attention to detail, and who displays strong leadership qualities. The candidate should be a self-motivated team player who can manage and prioritize multiple simultaneous projects and provide client facing proactive communication daily on strategy and project status. This senior-level role will be a leading member of our Client Services team and collaborate with internal Customer Intelligence, Creative, SEO, Digital Media, Direct Mail, Email and Analytics teams. The primary function of the Account Director is to work daily across all agency channels to support client communication, campaign initiatives, KPI achievement, and account success. It is expected that the Account Director shall handle the most complex and intricate accounts in Amsive without the need of direct supervision or guidance to successfully and profitably achieve client KPI’s. The Account Director will assist in onboarding new accounts to their assignment, manage existing accounts, and strategize for upsell opportunities. Additionally, the Account Director will be involved in strategy breakout sessions that focus on our full agency services as well as have a full understanding of the omnichannel marketing landscape and full consumer buying cycle for each of the Account Director’s assigned accounts. The Account Director will act and function in a leadership capacity and lend help, assistance and training to Client Services channel team members as requested. This position will report to the Group Account Director for Healthcare and will work and partner with agency sales and strategy teams when needed to assist with pitching and planning for agency prospects, while directly managing agency accounts.

Requirements

8+ years of experience managing direct marketing or digital marketing programs, with proven results in Direct Mail, Brand Marketing, Paid Search, SEO and/or social media initiatives.
2+ years of healthcare experience required, from either client-side or vendor/agency-side work.
4+ years of experience in agency environment preferred.
Demonstrated excellence in building and maintaining profitable client relationships.
Experienced in compiling, documenting, and communicating client requirements to internal stakeholders (in digital marketing, direct mail or creative services).
Proven experience creating and presenting QBRs/EBRs or similar executive-level business reviews, with a strong ability to connect marketing performance to broader business and brand objectives.
Experience managing or contributing to brand marketing strategy in conjunction with performance marketing programs.
Must have experience overseeing implementation or managing and executing multi-channel marketing campaigns as main client point of contact.
Experience managing, training, and developing a growing group of direct reports; effectively delegating tasks and responsibilities to increase team capacity.
Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment.
Ability to influence others, both with the client and within the internal Amsive organization.
Strong grasp and demonstrated application of marketing and communication principles.
Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members; experience using Asana preferred.
Strong understanding of applying data and insights for use in audience, channel and creative testing strategies. This includes but is not limited to the use of predictive modeling and segmentation to optimize both campaign results and a learning agenda.
Advanced knowledge of web analytics and digital marketing tools, including Google Analytics and Google Ads Keyword Planner (Conductor Searchlight and Marin knowledge a plus) preferred.
Strong proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space.

Responsibilities

Builds empathetic personal relationships with clients and engages in understanding clients’ marketing and business challenges, creating sound marketing program solutions to solve those challenges.
Leads and directs cross functional teams in building, development and delivery of omnichannel marketing programs, with an emphasis on Direct Mail, to achieve client’s stated objectives and to ensure partnership satisfaction.
Partner with leading health insurance plans and health systems to develop and manage data-driven marketing programs that drive member acquisition, engagement, and retention across channels.
Lead development and stewardship of client brand marketing strategies, ensuring alignment between brand positioning, messaging, and performance marketing initiatives across all channel
Leverages strong data driven experience to interpret data and analytics – helping to craft the narrative that illustrates the impact of our programs on the client’s business.
Lead role for client-facing interaction with agency day to day, owner of overall client satisfaction and proactivity of account to drive marketing goals.
Become proficient in company designated tools for success in project and account management.
Create and proactively manage internal timelines for projects and programs through proactive communication.
Log all resource hours into Amsive designated project management tool daily.
Schedule, organize and facilitate client campaign initiatives across all agency channels; hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity.
Communicate with clients on a regular basis including weekly or monthly calls to review campaign performance, recommending omni-channel marketing strategies and campaign optimizations to continuously improve results.
Oversee implementation, delivery, and execution of program promise; manage client expectations by providing timing and budget implications of scope change requests.
Facilitate and manage the invoicing process.
Maintain and/or improve account profitability through effective scope management.
Develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics; organize logistics for, narrative of and key insights for quarterly and annual business reviews.
Strong understanding of data and data insights to allow for testing strategies in audience identification, channel selection, and creative messaging.
Core responsibility to collaborate and oversee agency standards on key marketing service deliverables for mid to large agency accounts in the form of PowerPoints, POV’s and performance reports from excel to dashboard technologies to optimize, retain or upsell business.
Be curious, with a thirst for learning more about data centric marketing.