About the position
This role will be based in Chicago, New York City, San Francisco, Detroit, or Washington D.C. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We're looking for a Marketing Solutions Account Executive to join our Online Sales Organization. You'll be responsible for outreach, building customer relationships and helping clients succeed with Marketing Solutions. The Account Executive will leverage their knowledge of digital advertising and their analytical abilities to provide consultative solutions to help our customers grow their organizations and effectively reach their target audiences. In addition to driving customer success, Account Executives will build the case for additional client budget by providing best-in-class engagement insights, and campaign recommendations.
Responsibilities
- Develop and execute a strategic plan for your book of business, leveraging LinkedIn's various tools and processes for book segmentation and engagement
- Collaborate with clients to understand their marketing objectives, target audience, and overall business goals to provide best-in-class customer engagement
- Build relationships with clients, develop and implement comprehensive digital marketing strategies tailored to each client's unique needs and budget.
- Leverage existing and new relationships with current accounts to grow revenue in strategic product areas to consistently achieve or exceed quota expectations
- Achieve quarterly client coverage and depth of engagement goals
- Develop and maintain subject matter expertise on LinkedIn Marketing Solutions offerings
- Educate clients on their opportunities using your digital media expertise and be an expert at translating their marketing goals and objectives into actionable strategies on LinkedIn's Marketing Platform.
- Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment
- Drive customer engagement across your book, balancing operating at scale and creating more strategic partnerships among priority clients
Requirements
- 3+ years of experience in media/advertising sales
- Experience in digital marketing, paid media, media buying and planning, account management or a closely related function
Nice-to-haves
- BA/BS degree in marketing or a related field
- Digital platform and reporting experience within a portfolio
- Driving value for customers through data storytelling and insights
- Experience working with Microsoft Planner in order to prioritize sales opportunities
- Knowledge of how online advertising technology and Account Based Marketing works and the ability to explain it in ordinary terms
- Proven communication skills across multiple channels (e.g virtual meetings, phone, and email)
- Experience building relationships with senior decision makers
- Proven ability to manage a sizable volume of clients/accounts
- Proven ability to work in a fast-paced dynamic environment
- Highly organized and structured
Benefits
- Annual performance bonus
- Stock options
- Comprehensive benefits package
