Account Executive - Home Health - Sales and Marketing

About the position

The job goal is to develop business partnerships that generate home health referral growth through effective sales contacts, calls, and presentations. The position serves as the agency staff representative with physicians, facilities, discharge planners, and community agencies, and is responsible for the overall development and referral growth of the assigned territory.

Responsibilities

• Responsible for assigned territory's overall development and referral growth, including facilities, physicians, home care providers, and community agencies.
• Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions.
• Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
• Maintains professional and clinical knowledge of provider services and acts as a liaison between referral partners and agencies to communicate information about new products, programs, and service delivery.
• Meets with patients and families to discuss home care services and individual needs/concerns and manage expectations as needed.
• Takes the initiative in building relationships within the Intake department and with the appropriate patient care resources staff to ensure effective communication with referral sources and internal stakeholders.
• Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
• Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to deliver appropriate services for potential patients.
• Participates in marketing efforts to educate the healthcare community about home health programs, including physician calls, lunch and learns, health fairs, speaker’s bureau, and CEU programs for healthcare providers.
• Prepares monthly tracking reports on referral sources and informs the agency of key marketplace changes relating to providers and competitors.
• Utilizes current Agency and/or department-specific software to complete assignments.

Requirements

• Bachelor’s degree in marketing or related field or equivalent professional experience.
• Minimum of two (2) years of experience in home care sales or related industry with a proven record of achieving incremental growth in direct sales.
• Must be proficient in using Microsoft programs for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.
• Proficiency in using a CRM solution is preferred.
• Must have excellent oral communication skills.
• Is self-directed and possesses the ability to work with little supervision.