About the position
Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI. As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.
Responsibilities
- Serve as the primary contact and advisor for a portfolio of enterprise clients, building strong, lasting relationships at all levels, including C-suite stakeholders.
- Develop and execute strategic account plans, aligning marketing solutions with client business goals and revenue targets.
- Able to work with clients to utilize marketing analytics and AI tools to analyze campaign performance, derive insights, and optimize strategies.
- Identify and pursue new business opportunities within existing accounts, demonstrating the value of services and driving upsell and cross-sell initiatives.
- Collaborate with internal teams, including data scientists, developers and strategists to ensure client satisfaction and successful project delivery.
- Track key performance indicators (KPIs), generate reports, and present results to clients, highlighting successes and providing recommendations.
- Stay current with the latest trends in marketing analytics, AI, and the relevant industries of enterprise clients, proactively sharing insights and best practices.
- Manage contract negotiations, renewals, and ensure compliance with agreements.
- Address client concerns and challenges promptly and effectively.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; equivalent experience will be considered.
- 5+ years of account management experience within a marketing agency setting, with a focus on enterprise accounts.
- Strong understanding of marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data.
- Experience with AI tools and applications in marketing, such as personalized content generation, predictive analytics, and marketing automation.
- Excellent communication, presentation, and negotiation skills.
- Strategic thinker with the ability to develop long-term account strategies and identify growth opportunities.
- Strong organizational and time management skills, with the ability to manage multiple complex accounts and deadlines simultaneously.
- Proficiency in CRM software (e.g., Salesforce, HubSpot).
- Ability to work independently and as part of a collaborative team.
- Demonstrated ability to drive revenue growth and exceed sales quotas.
Benefits
- Remote-first environment.
- Competitive base salary and commission.
- Stock options.
- Medical, and dental benefits.
- 401K plan.
- Unlimited PTO.
- 13 paid holidays.
- Professional development reimbursement.
