Account Manager, Food Service

TRUFF

About The Position

The Account Manager,Food Service & Alternative Channels will serve as a strategic growth driver across TRUFF’s non-retail business, owning customer and distributor relationships across Food Service and emerging channels. This role will navigate and unlock growth across diverse food service and Alternative channels while ensuring strong execution through distributors, operators, and channel partners. The Account Manager will be responsible for account planning, distributor management, operator engagement, trade investment oversight, and driving volume growth in a fast-paced, high-growth CPG environment. This individual will build scalable programs that increase velocity, expand distribution, and elevate TRUFF’s brand presence beyond retail shelves and into menus, back-of-house kitchens, and experiential environments. This position reports to the CCO.

Requirements

4-6 years of progressive sales experience in CPG, ideally within Food & Beverage.
Demonstrated ability to scale brands within Food Service Channels
Proven success managing national or large accounts.
Strong understanding of customer dynamics, promotional strategy, and trade spend management.
Experience working with and managing brokers, distributors and direct retailers (small and large)
Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and food service -specific portals.
Experience managing customer-specific P&L and delivering against ambitious revenue targets.
Possess excellent interpersonal, listening, verbal, presentation, and written communication skills.
Ability to travel 20-30%.

Responsibilities

Build annual channel and account growth plans aligned to TRUFF’s revenue objectives.
Forecast volume, new placements, promotional activity, and trade investments with discipline.
Define KPIs for distribution gains, menu placements, operator adoption, and velocity growth.
Identify whitespace opportunities across sub-channels and develop expansion strategies.
Own relationships with foodservice distributors (e.g., Sysco, US Foods, regional independents) and channel brokers.
Develop and execute distributor activation plans to drive pull-through and operator demand.
Support operator sell-in, menu placement, LTO programs, and culinary activations.
Coordinate closely with Culinary, Marketing, and Supply Chain to meet operator requirements and timelines.
Manage foodservice trade budgets with ROI discipline.
Track deductions, billbacks, pricing structures, and promotional performance.
Evaluate pricing strategy, case configuration, and margin protection within distributor environments.
Monitor inventory and demand trends to minimize risk and maximize service levels.
Expand distribution across targeted sub-channels (Colleges, Hospitality, Military, B&I, etc.).
Drive incremental placements, secondary features, and seasonal programs.
Develop compelling sell stories tailored to foodservice operators and channel partners.
Represent TRUFF at foodservice trade shows, distributor shows, and operator events.
Anticipate supply, forecast, and relationship risks and proactively propose mitigation plans.
Ensure compliance with distributor agreements, pricing structures, and contract terms.
Maintain disciplined reporting across volume, margin, trade, and distribution metrics.