Acquisition Coordinator, Growth & Marketing

About the position

The Minnesota Star Tribune has a rare opening on our Growth and Marketing team for a detail-oriented Acquisition Coordinator to execute growth strategies through email marketing, onsite testing, paid media campaigns, and other data-driven initiatives. As Acquisition Coordinator, you'll play a crucial role in growing our digital subscription business. You'll work closely with the Digital Acquisition Manager, Director of Digital Acquisition, engagement and retention team members, and design and product teams to execute high impact campaigns converting our audiences into subscribers. This role requires creative thinking with strong analytical abilities, project management skills, and a proactive approach to problem solving.

Responsibilities

• Produce, test, and schedule email marketing campaigns to increase subscription acquisition.
• Execute tests onsite and across all marketing channels to optimize campaign performance, including production in our subscription platform.
• Manage paid social media campaigns to convert audiences into subscribers.
• Research and develop paid search campaign strategy for launches and assist with optimization.
• Assist with QA across onsite acquisition campaigns, email, and other marketing channels.
• Coordinate creative asset requests with designers and oversee approval process with stakeholders.
• Assist with planning subscription activations at Minnesota Star Tribune events.
• Identify subscription marketing trends and opportunities for new acquisition tactics.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Excellent written and verbal communication skills.
• Strong organization skills with the ability to manage multiple projects in a fast-paced environment.
• Comfortable collaborating closely with team members and across departments, as well as working independently.
• Proficiency in MS Office and marketing analytics tools.
• Experience with email marketing platforms and social media advertising tools a plus.

Benefits

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.