Ad Operations Specialist
About The Position
The Ad Operations Specialist is responsible for digital media campaign trafficking deliverables, multi-tasking to complete day-to-day assignments, and completing data for monthly digital media client facing reports. They perform in a highly visible role, coordinating the day-to-day tasks with Ad Operations team, Account teams, Media Planners, and Media Vendors. They operate independently, checking in with Ad Operations Director as needed. Highly interested in media/marketing. The Ad Operations Specialist is a leader within the Ad Operations team, is analytical, and well versed in program and trafficking knowledge of Google Campaign Manager 360.
Requirements
- 5+ years’ experience in an office environment
- 3+ years’ media/agency experience
- Proficient skills in Microsoft Office (Excel, Word, Outlook)
- General understanding of customer service and client management
- Able to multitask, perform efficiently and well under tight deadlines
- Proficient skills and 1+ years’ experience with the following: working with performance metrics, Google Campaign Manager 360, Basis DSP, Arrivalist, Adara, IAS or DoubleVerify
- Comprehensive understanding of running a campaign start to finish, importance of establishing KPI’s and working within a budget
- Manages new launches and works with Media vendors to make sure all elements of campaigns are running as contracted
- Reviews and approves tracking applied to campaigns when necessary
- Troubleshoots any tracking issues that come up before or during launch of a campaign
- Assist Media planners with monthly billing reconciliation where applicable
- Ability to respond to changes in strategy to shift priorities of a campaign
- Ability to collaborate across inter-disciplinary teams
- Ability to collaborate with Media vendors
- Excellent organization and attention to detail
- Ability to identify and solve problems independently and proactively with no or minimal supervision
- Ability to collaborate and work in a team setting
- Willing to take direction when needed, but also work independently
- Ability to communicate clearly and concisely, both verbally and in writing
- Ability to effectively manage relationships, both internally and externally
- Able to respond positively to peer criticism and feedback
- Displays a reliable, strong work ethic
- Ability to work in a fast-paced, professional office environment
Nice To Haves
- Travel/tourism industry experience a plus
Responsibilities
- Leads management of trafficking deliverables (floodlights/campaign goals, creative materials, landing pages, pixels, tag wrapping, etc.) for assigned client accounts.
- Collaborates with Media planners on each assigned client account to organize and execute successful campaigns based on client KPIs.
- Collaborates with client Account team to manage creative deliverables and goals for each campaign.
- Collaborates with Media vendors to ensure they have everything they need to launch campaigns for assigned client accounts as well as monitoring campaign performance and optimizations where needed.
- Collaborates with Ad Ops Team to complete all necessary processes needed to run a successful campaign.
- Serves as liaison between Account team, Media planner, and Media vendors to ensure successful campaign operations.
- Leads in completion of data for monthly reporting (and any other report requests from client/account team) for assigned client accounts and managing media budgets to make sure campaigns deliver in full.
Benefits
- Comprehensive benefits package, including medical, dental, vision
- 401k matching contribution
- Generous paid time off compensation
- Flexible work schedule
- Paid volunteer opportunities and company supported charitable events
- Collaborative, creative and fun team environment with professional growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
