Assist in leading cross functional teams to develop and launch new monetization efforts with specific enhancements to our ad serving vendors and programmatic vendors. Prioritize work related to ad revenue vendors to ensure timely and efficient delivery. Gather requirements from appropriate stakeholders to ensure alignment and feedback. Identify opportunities and help build roadmaps to increase revenue across our digital properties. Build new enhancements and features into our ad serving technologies to help drive direct sales. Work closely with the Analytics team to identify new opportunities via A/B testing. Develop feature enhancements with our current vendors, working closely with the vendors’ product and engineering teams. Keep up to date on industry trends, new technologies, and best practices to optimize Nexstar’s advertising revenue.