(Hybrid) Admissions Counselor- WVU Potomac State College

West Virginia University

4d • Hybrid

About The Position

The Admissions Counselor plans and implements a student recruitment program designed to meet enrollment goals in a targeted geographic area with specific student populations. The incumbent will be responsible for meeting territory and programmatic enrollment goals through execution of these various approaches: overnight travel to high school and college fairs, participation in open house and orientation events, and communications with various constituents. The incumbent also serves as a liaison and resource for numerous constituents, including guidance and career counselors, educators and administrators, prospective students and families, regional colleagues, community-based organizations, professional organizations, alumni and parents, and campus-based staff and partners. The incumbent is part of the Enrollment Team that strives to meet student needs, provide excellent customer service, and achieve enrollment goals. This highly visible, professional position interacts regularly with senior administration, faculty, professional staff, and prospective students and their families. The specific duties are as follows, and secondary duties will be assigned as needed.

Requirements

• Bachelor’s degree is required.
• Job requires a thorough knowledge of a professional discipline as would be acquired through a relevant baccalaureate education program.
• A minimum of one (1) year of experience in the following:
• Previously related and progressively responsible experience in sales, marketing or public relations.
• This experience may be gained in the private sector and/or through internships, and/or participation in student organizations at WVU Potomac State College or another comparable institution of higher education.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.
• Excellent oral and written communication skills, including public speaking experience.
• Demonstrated interpersonal skills and commitment to working with students and staff from diverse backgrounds.
• Demonstrated experience in program planning from start to finish.
• Demonstrated ability to develop, implement, and evaluate special events and programs.
• Superior skills in planning, organization, teamwork and time management.
• Must be able to constructively and collegially interact with multiple members of the WVU Potomac State College community, including faculty and staff.
• Demonstrate ability to work independently and carry out assignments without detailed instruction.
• Ability to relate to the concerns of prospective students and families and the ability to counsel regarding educational opportunities and financial obligations.
• Outstanding commitment to and demonstrates skills related to customer service
• Must be able to travel frequently (often overnight) and to work extended hours and some weekends.
• Ability to develop constructive relationships with prospective students, families, and all constituents.
• Exhibit professional behavior and work ethic to represent WVU Potomac State College.
• Collaborative and team-centered approach.
• Administrate year-round travel schedule, in collaboration with supervisor; this is reflective of the assigned market during traditional fall and spring recruitment seasons, as well as regional and seasonal opportunities identified year-round.
• Must have self-motivation; creativity, positive energetic attitude and the flexibility to work both independently and as part of a team.
• Ability to rapidly learn admission requirements, housing, and financial aid requirements and regulations.
• Ability to operate motor vehicle with valid driver’s license and physically capable of transporting and lifting materials weighing an average of 25-40 pounds.
• Must be able to qualify for a university procurement card.

Nice To Haves

• Experience with BANNER, Salesforce and/or Target X preferred, Microsoft Office and Office 365.

Responsibilities

• Be knowledgeable about WVU Potomac State College programs, features, facilities, scholarships and financial aid opportunities. Be able to articulate same in a professional and consistent manner.
• Partner with supervisor, admissions counselor teammates, and assigned marketing staff to develop a Territory Management Plan for the assigned market that includes promotion and branding of WVU Potomac State College at college fairs, high school visits, panels and information sessions, virtual sessions and special events.
• Counsel students on the benefits of higher education and characteristics of academic programs offered by WVU Potomac State College (PSC). Operate a motor vehicle to travel to assigned areas to counsel students on the issues of academic programs, admissions requirements, housing, financial aid, and student life.
• Interpret admissions requirements and procedures outlined in PSC’s online catalog to students, teachers, counselors and others as required. Assist prospective students and families in understanding financial aid regulations and requirements.
• Proactively follow-up with students, parents and high school counselors from initial contact through enrollment to assure students have every opportunity to enroll.
• Coordinate individual and group visits to campus to promote features and benefits of PSC to future students.
• Manage prospective student communication by phone, email, virtual and print. Facilitate assigned call campaign throughout recruitment cycle. Plan and execute proactive recruitment outreach via email, virtual, and written communication to prospective students and constituents. Partner with Enrollment team to organize and execute informational virtual series for prospective students.
• Establish and maintain database of all guidance/career counselors, educators and administrators in support of recruitment initiatives.
• Coordinate, participate, and/or manage special programs as assigned to increase recruitment within assigned territory. These may include, but are not limited to, receptions, counselor meetings, open house and orientation events.
• Coordinate arrangements for prospective students to visit the campus and conduct campus tours.
• Analyze data and research reflective of trends in assigned market; provide feedback as to additional data needs that adequately reflect market trends.
• Execute special recruiting projects, as needed.
• Assist with on-campus and virtual recruiting events, including but not limited to Discover Days (open house), and New Student Orientation events.
• Assist with office duties, including data entry of inquiry cards and preparation of mailings.
• Other duties as assigned by supervisor to insure the efficient operation of the Enrollment Services functions.

Benefits

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6%25 employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level