Advanced Analytics Lead

Knit

1d•$180,000 - $200,000•Hybrid

About The Position

The Advanced Analytics Lead will be the primary driver of advanced methodologies at Knit - establishing best practices, working with researchers to execute on projects, and working closely with our Product and AI Engineering teams as we build capability into our offer. This new role will be pivotal to the success of Knit through increasing the value and caliber of our research offer.

Requirements

10+ years of experience in a market research or consulting environment in roles primarily focused on advanced analytics and methodologies, ideally delivering these solutions for enterprise and Fortune 500 clients.
Expertise in market research methodologies (concept testing, A&U, segmentation studies, brand positioning / tracking studies, creative testing, pricing studies, etc.)
Hands-on expertise to design and execute statistical methodologies such as the following:
Driver analysis
Significance testing
Conjoint analysis
MaxDiff analysis
Factor analysis
Cluster analysis
Regression analysis
TURF
Correspondence analysis
Pricing sensitivity techniques (Gabor Granger, Van Westendorp, etc.)
Weighting
The technical ability to independently run these analyses end-to-end using analytics toolkits (e.g., R, Python, SPSS, Q, DisplayR), working directly with raw survey datasets, writing reusable code, and scaling workflows beyond one-off manual outputs.
Extreme proclivity for automation and productization, a leader who has innovated and built efficiencies into processes that otherwise would not exist - we are looking for somebody who can take a manual process and scale it beyond themselves to support hundreds of custom research projects at any given point.
Strong command of statistics and algorithms to identify hidden relationships between consumer behavior and survey data.
Solid understanding of marketing strategy and how to apply insights in a business context.
Demonstrated ability to mine data to uncover meaningful consumer insights and translate them into actionable marketing recommendations.
Skilled at simplifying complex statistical ideas into clear, intuitive data visualizations.
Thorough knowledge of market research processes and best practices, including study and questionnaire design, sampling methodology (sample size, composition, weighting), data processing, analysis, and dashboard design.
Strong verbal and written communication skills, and experience developing and delivering client presentations.
Innovative and out-of-the-box thinking, a hunger to learn new techniques, and the ability to develop novel approaches to solving market research problems.

Responsibilities

Designing advanced analytics workflows and working with Product & Engineering to implement in the Knit platform
Establishing best practices and standards for the application of advanced analytics techniques at Knit.
Working with Researchers to design and deliver advanced analytics for client projects
Recommending research methodologies and designing studies
Interfacing with clients to develop new business and communicate insights Guiding questionnaire development for advanced analytics applications
Guiding sampling methodology
Analyzing data
Executing advanced statistical modeling
Data mining to derive quantitative based business insights
Data visualization