Advertising Media Manager

Vanguard • Malvern, PA

9d • Hybrid

About The Position

Advertising Media Manager It is an exciting time to be at Vanguard! We have a compelling story to tell and a unique opportunity to connect with clients and prospects by putting their interests first. The Team: Our Brand Marketing team is expanding its capabilities to better define and tell Vanguard’s story in ways that set us apart and inspire action. This group shares in Vanguard’s mission to take a stand for all investors. You will support this mission while driving the organization to strive for best-in-class paid media campaigns that bring value to all investors. You will be a reliable subject matter expert responsible for partnering cross-functionally to tackle projects both big and small. Are you up for the challenge? The Role: The Advertising Media Manager will help develop advertising campaigns that connect Vanguard’s mission to investor needs. This role is responsible for developing media plans that drive awareness and consideration among a variety of target audiences. This individual owns the implementation, measurement, and optimization of Brand paid media campaigns designed to drive awareness and consideration. A key component to success is the ability to collaborate effectively with our network of agencies and internal teams. In this role, you will: Bring experience developing and executing high impact paid media strategies for B2B and B2C campaigns across multiple channels including video, search, custom content, audio, and out-of-home. Work closely with external media partners and agencies to execute paid media strategies that drive measurable business results across traditional and emerging media channels. Have proven ability to analyze in-market results across channels, derive actionable insights from data and optimize plans to deliver against goals. Bring a data-driven and continuous improvement mindset to everything you do. Possess a natural curiosity for all things media and embrace a collaborative working style. Provide guidance and consultation on media best practices and common obstacles based on prior experiences. Possess deep understanding of the rapidly evolving media landscape and the regulatory and privacy implications. Have a solid understanding and appreciation of the Vanguard brand and how it is positioned in the market. What it Takes: · Minimum five years related advertising experience. · Undergraduate degree in Marketing or equivalent experience required. · Agency experience preferred but not required. · Hybrid work model requires presence in our Malvern office Tuesday through Thursday. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.

Requirements

• Minimum five years related advertising experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Hybrid work model requires presence in our Malvern office Tuesday through Thursday.

Nice To Haves

• Agency experience preferred but not required.

Responsibilities

• Bring experience developing and executing high impact paid media strategies for B2B and B2C campaigns across multiple channels including video, search, custom content, audio, and out-of-home.
• Work closely with external media partners and agencies to execute paid media strategies that drive measurable business results across traditional and emerging media channels.
• Have proven ability to analyze in-market results across channels, derive actionable insights from data and optimize plans to deliver against goals.
• Bring a data-driven and continuous improvement mindset to everything you do.
• Possess a natural curiosity for all things media and embrace a collaborative working style.
• Provide guidance and consultation on media best practices and common obstacles based on prior experiences.
• Possess deep understanding of the rapidly evolving media landscape and the regulatory and privacy implications.
• Have a solid understanding and appreciation of the Vanguard brand and how it is positioned in the market.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level