AEO & Organic Growth Lead

Canva • San Francisco, CA

4d • Hybrid

About The Position

Join the team redefining how the world experiences design. Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. Canva’s B2B Growth Marketing team is on a mission to make Canva the default design platform for organizations worldwide. We drive awareness, acquisition, adoption, and expansion of workplace teams by building high-impact growth systems that generate qualified inbound pipeline for our Business and Enterprise plans. We specialize in identifying transformative growth opportunities across channels, embedding experimentation into our GTM motions, and turning data and insights into measurable business impact. We’re hiring a senior B2B AEO and organic Growth Marketing Manager to define and scale Canva’s AI Engine Optimization (AEO) and organic inbound strategy globally. In this role, you will position Canva to become the authoritative, default answer across AI tools, search engines, communities, and conversational interfaces — ensuring we capture high-intent demand wherever modern B2B buyers seek answers. This is a frontier growth role at the intersection of AI discovery, search, website experience, and B2B community activation — accountable to pipeline and revenue impact.You will architect Canva’s B2B organic growth engine: integrating AI discovery, search, web conversion, communities, and word-of-mouth into a compounding inbound system. You’ll lead execution across cross-functional teams — SEO, content, engineering, design, product marketing, data science, ops, and sales — defining and influencing strategy to ensure Canva dominates emerging discovery surfaces while converting intent into qualified pipeline and revenue.

Requirements

• You possess strong experience in B2B growth, organic marketing, or inbound strategy for SaaS.
• You have demonstrated hands-on success driving traffic, pipeline and revenue through organic channels.
• You have a deep understanding of SEO fundamentals and emerging AEO strategy.
• You have experience owning a large-scale website and building customer-first experiences.
• You are a strong strategic operator who can lead through influence across SEO, content, web, product, data, and sales teams.
• You have proven ability to design and scale complex conversion funnels tied to measurable business outcomes.
• You have experience working with senior stakeholders and influencing cross-functional priorities.
• You possess strong data and analytical fluency with a perspective on attribution models and measurement.

Responsibilities

• AI Engine Optimization (AEO) — Core Strategic Priority.You’ll define Canva’s B2B AEO strategy and execution roadmap.
• Optimizing content and site architecture for AI-powered discovery and synthesis.
• Structuring high-authority, context-rich content that LLMs reference and surface.
• Establishing Canva as a trusted entity in our category through expert-backed content and community signals.
• Building measurement frameworks to track AI visibility, citation frequency, referral impact, and downstream pipeline contribution.
• Partnering with SEO, content, PR, product marketing, and data teams to operationalize AEO at scale.
• Web Strategy as the Inbound Conversion Engine. You’ll own Canva’s B2B website strategy as the central conversion engine for AI- and search-driven traffic.
• Align site architecture with AEO discovery principles and user intention.
• Prioritize high-impact initiatives that increase qualified lead conversion through best-in-class design and web experiences.
• Drive CRO experiments tied directly to pipeline velocity and revenue impact.
• Integrate AI-driven chat, personalization, and intelligent routing to accelerate enterprise conversion.
• Partner closely with digital marketing, creative, engineering, and SEO to ensure the website reflects evolving discovery behaviors.
• Interlock Strategy with the Core SEO Team. You’ll partner closely with the SEO team to develop an integrated SEO + AEO growth engine for B2B, and work with teams to bring it to life.
• Combine B2B strategy and pipeline priorities with SEO principles and resourcing.
• Identify high-intent opportunities within B2B segments and verticals to advance our discoverability and capture high-intent demand.
• Shape content strategy to support narrative alignment, ranking performance and AI discoverability.
• Collaborate cross-functionally to prioritize initiatives that drive measurable traffic and pipeline, and roll up your sleeves to drive work forward.
• B2B Community-Led Inbound. You’ll develop programs for perspective-driven communities that reinforce authority, credibility, and word-of-mouth — strengthening Canva’s position in both human and AI-driven discovery.
• Identify and authentically engage in high-signal external communities (e.g., discussion forums like Reddit and Quora, industry networks like Linkedin, review platforms, niche professional forums) that inform AI search.
• Create programs that translate practitioner insight into authoritative content that fuels SEO and AEO performance.
• Amplify customer advocacy, testimonials, and expert contributions to strengthen trust and authority signals across discovery surfaces.

Benefits

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed