Affiliated & Licensing Product Planner

Stellantis • Auburn Hills, MI

1d

About The Position

The Affiliated Accessories & Licensing Portfolio Planner is responsible for the
expansion and lifecycle management of third-party accessory partnerships
supporting Stellantis vehicle brands. This role manages the Mopar Affiliated
Accessories Program and Licensing portfolio, identifying strategic suppliers and
product opportunities that expand the accessory portfolio while strengthening
vehicle personalization, brand engagement, and revenue growth. The planner
evaluates market opportunities and supplier capabilities to introduce
competitive accessory products that complement Mopar Authentic Accessories and
Direct Connection offerings.

This role leads the supplier onboarding and portfolio integration process,
working cross-functionally with Engineering, Marketing, Legal, and Sales
Operations to ensure successful product launches and program execution.
Responsibilities include evaluating supplier product portfolios, coordinating
brand and trademark compliance, supporting pricing strategy and margin targets,
and enabling product integration across distribution channels including dealer
sales, digital retail platforms, and eCommerce environments. The planner also
supports sales code development, product catalog integration, and system
readiness to ensure affiliated and licensed products are accessible
across Stellantis sales and service channels.

Additionally, the planner monitors competitive accessory offerings, industry
trends, and customer personalization demands to identify new product
opportunities and supplier partnerships that strengthen the accessory
portfolio. This role supports revenue growth by expanding the Affiliated
Accessories Program with scalable supplier relationships while managing
licensing partnerships that extend brand presence through merchandise and
specialty products.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, or similar discipline
• Minimum of 8 years of experience in one or more of the following: product planning, brand management, product/marketing strategy, engineering or other roles demonstrating leadership and ability to work in a team orientated environment
• Demonstrated cross-functional leadership managing complex strategic projects
• Ability to prioritize and manage multiple initiatives in a fast-paced environment
• Strong presentation and communication skills
• Organized self-starter with strong leadership and multi-tasking capabilities
• Strong analytical and problem-solving skills with ability to translate data into strategic insights
• Ability to communicate product vision through compelling storytelling and executive-level presentations
• Passion for the automotive industry and truck/off-road market
• Experience mining and analyzing data to identify trends that support portfolio strategy and profitability
• Ability to travel

Nice To Haves

• Bachelor’s degree in Business or Engineering
• Master of Business Administration (MBA)
• Automotive technical and product knowledge
• Experience interacting with Mopar field teams, dealers, and upfit partners
• Ability to interpret customer insights, competitive trends, and industry developments
• In-depth knowledge of Stellantis vehicles and technical specifications and capabilities

Responsibilities

• Identify and onboard new suppliers for the Mopar Affiliated Accessories Program to expand the accessory portfolio.
• Manage licensing relationships supporting branded merchandise and specialty accessory products.
• Evaluate supplier product portfolios to identify opportunities aligned with Stellantis vehicle platforms and customer personalization trends.
• Coordinate cross-functional approvals including Legal, Purchasing, Engineering, Marketing, and Brand teams.
• Support pricing strategy, margin targets, and financial performance tracking for affiliated and licensed products.
• Enable product integration into dealer channels, digital retail platforms, and eCommerce environments.
• Maintain compliance with trademark, branding, and licensing requirements.
• Conduct competitive benchmarking and market analysis to identify gaps and recommend new supplier partnerships.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level