AI & Digital Experience, Director

Syncro

18h • $155,000 - $200,000 • Remote

About The Position

At Syncro, we don’t just build software for IT teams; we build the tools that empower them to scale. Our website shouldn’t just describe that value. It should create it.

We are looking for a Director of AI & Digital Experience to transform the Syncro website into an intelligent, value-creation engine. This isn’t a content publishing role or a traditional web management position. You will own the end-to-end digital architecture that turns curious visitors into high-intent, informed buyers.

By leveraging AI-enabled journeys, interactive product experiences, and intelligent qualification systems, you will ensure our prospects feel the power of Syncro’s platform before they ever speak to us directly.

Requirements

• A Systems Thinker: You see the big picture of how different tools (demos, AI, CMS, CRM) integrate to create one coherent, frictionless user experience.
• Product-Led Mindset: You believe the best way to sell software is to let people use it. You’re obsessed with lowering the barrier to entry for product understanding.
• AI-Native: You don't just use AI; you build with it. Experience using LLMs to enhance digital journeys is mandatory.
• Commercial & Analytical: You aren't satisfied with "traffic" or "page views." You live for conversion lift, pipeline influence, and experiment velocity.
• Independent Driver: You are a high-output self-starter who thrives as an individual contributor. In this role, you own the full lifecycle—from architecting the high-level strategy to executing the technical work yourself. You don't need a team to report to you to get things done; you are the engine.
• 6–10 years in digital experience, web product management, or growth marketing
• Proven track record of owning a website roadmap tied to measurable outcomes
• Some experience with interactive demo platforms (e.g., Peel, Navattic, Walnut) and AI qualification tools (e.g., 1Mind).
• Deep fluency in AI automation (Claude, ChatGPT) for content and experience creation.
• A structured discipline for experimentation and CRO.

Nice To Haves

• Experience in B2B SaaS (specifically the IT space is a major plus).

Responsibilities

• Architect the Future of Buying: You will design the digital journey from first click to high-intent action, moving prospects through product narratives and guided AI exploration flows.
• Product-First Experiences: You will own our experience-led strategy, implementing platforms that create interactive demos and libraries that show (not just tell) what Syncro can do.
• Scale Intelligence: You will deploy AI qualification systems to educate and route visitors, ensuring our qualification feels like a helpful concierge service rather than a gatekeeper.
• AI Enablement Layer: You’ll build automated demo scripts, voiceovers, and personalized segments, treating AI as a core architectural layer of our digital presence.
• Continuous Evolution: Operating a disciplined CRO program, you’ll treat the website as a living product, running constant experiments to refine demo placements and interactive flows.
• Prospect Journey Architecture: Designing how prospects move through product narratives, proof points, and qualification.
• Interactive Product Systems: Implementing and managing self-guided tours, demo libraries, and contextual product experiences.
• AI Qualification & Routing: Designing the logic that connects digital engagement to our sales pipeline via intelligent conversational AI.
• Automation Strategy: Leveraging LLMs to accelerate content refinement, personalization, and experience segmentation.
• Performance & Measurement: Partnering with RevOps to track how digital intelligence drives revenue, pipeline influence, and deal volume.

Benefits

• Pay Range: $155k - $200k (Targeting $175k)
• Remote first: We are the PIONEERS of “work from home” - remote work is all we have ever done and we do it well! Our team members are all over the globe working from home and striking an awesome balance in their lives.
• Equity Appreciation Program: Syncro offers an equity program that everyone participates in
• Unlimited PTO: With a 2 week annual minimum, Syncro wants you to take time when you need it.
• 401k Plan: A hassle free plan with a 2.5% company match of your annual salary.
• Health Insurance: Syncro covers 95% of the monthly premiums for you and your dependents. Plus our plans have extremely low deductibles and out of pocket costs that don't sacrifice great coverage for you or your family anywhere in the US.
• Parental Leave: Up to 6 weeks paid parental leave so you can focus on the new addition to your family
• And more!: Ask us about our other benefits like Pet Insurance, Flexible Spending Accounts, 100% employer paid Short Term Disability, and Ultra-Remote Work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed