About the position
This role offers the opportunity to lead and optimize all paid marketing channels through AI-driven strategies for customer acquisition and revenue growth. The Senior Manager will design multi-channel campaigns, oversee marketing teams, and leverage machine learning, predictive analytics, and automation to maximize performance. You will collaborate with cross-functional teams, manage agency and platform relationships, and implement innovative AI-powered solutions to continuously improve efficiency. The position emphasizes data-driven decision-making, experimentation, and scaling marketing initiatives, all within a dynamic, fast-paced, and remote-friendly environment. Success in this role requires a blend of analytical rigor, creativity, and leadership skills to achieve measurable business impact.
Responsibilities
- Own and optimize paid media channels (Paid Social, Demand Gen, Performance Max, etc.) using AI-powered bidding, audience modeling, and creative generation.
- Develop acquisition strategies aligned with growth objectives, leveraging predictive analytics and machine learning to balance volume, quality, and cost efficiency.
- Manage and mentor a team of marketers, fostering a culture of experimentation, accountability, and AI fluency.
- Oversee daily campaign orchestration across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.), leveraging automation for budgeting, pacing, creative testing, and bid optimization.
- Partner with Analytics, Creative, Product, and Sales teams to integrate AI insights into marketing decisions.
- Evaluate and manage agency, vendor, and AI-enabled platform partnerships to enhance performance and scalability.
- Build and present performance reports, insights, and recommendations to senior leadership using AI-generated forecasting and visualization.
- Stay ahead of industry trends, platform updates, and emerging AI technologies, continuously testing new channels and tools.
Requirements
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 7+ years in performance marketing, growth, or digital media buying with hands-on experience using AI-powered platforms and tools.
- Proven track record managing and scaling large paid media budgets to drive measurable business results.
- Strong analytical skills with fluency in AI-driven attribution models, predictive analytics, and marketing mix optimization.
- Expertise in campaign management platforms (Google Ads, Meta Ads Manager, SA360, etc.) and proficiency with analytics/BI tools (Google Analytics, Looker, Tableau).
- Experience leading cross-functional teams and managing agencies, vendors, and AI-enabled technology partners.
- Demonstrated ability to coach and mentor teams using AI-driven workflows and experimentation.
- Skilled at adapting strategies quickly using real-time AI insights in a fast-changing environment.
- Advanced data analysis skills, including Excel/Google Sheets (pivot tables, vlookups, sumifs) and BI tools, with AI-augmented analytics as a plus.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development opportunities
