About the position
In this role, you will develop a deep understanding of RA marketing operations and systems, drive demand to renew initiatives, work with partners to support RA strategy, manage budget and work with internal teams and vendors to forecast actual spend and monitor budget execution. You will be responsible for metrics, targets, and insights to drive performance. You will act as the primary liaison to the Global teams that support operations, dashboards and performance. You will drive the annual planning process and quarterly QBRs. You will constantly monitor performance and results and drive reviews to continuously improve and address challenges. You will report to the Director, Marketing and have a hybrid schedule working out of any of our business locations in the US or Canada.
Responsibilities
- Drive annual planning, quarterly reviews, and monthly performance
- Manage budget and guide the team to achieve forecast and optimize budget
- Support finance processes and budget related activities such as accruals, POs, and invoices
- Support the team with tools to accelerate execution and increase output
- Oversee SFDC data hygiene and guidance to ensure tracking results
- Collaborate with Americas marketing teams, sales, and Global marketing to integrate marketing systems and streamline workflows
- Develop dashboards and reports to track campaign performance, lead flow, and ROI
- Implement and enforce marketing process standards, including lead to revenue
- Troubleshoot technical issues related to marketing platforms and dashboards and coordinate with other teams for resolution
- Stay current on industry trends and emerging marketing technologies to recommend improvements
- Drive lead management practices with partners and hold them accountable to report back funnel management updates
- Drive communications to maintain stakeholders informed and strategically aligned
- Lead ad hoc projects to experiment and innovate driving the transformation and performance of the organization
Requirements
- Bachelors
- Legal authorization to work in the U.S. or Canada. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Nice-to-haves
- 5+ years of relevant work experience in marketing operations, demand generation in industrial or high-tech companies
- Bachelor's degree in marketing, business, or relevant field of study
- Strong collaboration, influencing and negotiations skills
- Experience managing budgets and working with finance
- Ability to navigate and resolve complex situations involving multiple stakeholders
- Advanced planning and organization capabilities for timely execution of priorities
- Able to balance between providing strategic oversight and hands-on execution
- Proficiency with marketing automation tools, Salesforce (SFDC) and other marketing tech stack
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Omnichannel and marketing knowledge
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life
