Analyst, Data Intelligence

Lacek • Minneapolis, MN

6d • Hybrid

About The Position

The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement. We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better.
Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients — and better business for us. We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.
We are looking for an Analyst, Data Intelligence to join our Data Intelligence team and provide marketing analysis to help solve complex business problems. Your key responsibilities in this role will include: measurement and reporting, testing methodologies, segmentation strategy, and generating insights.

Requirements

• Bachelor's Degree in relevant field of study required, plus 2+ years of relevant experience; OR Master's degree in relevant field of study
• SQL coding experience
• Self-motivated and ability to work independently and collaborate with a team
• Attention to detail
• Naturally inclined to learn, ask questions and understand why

Nice To Haves

• Experience with Salesforce Marketing Cloud, Power BI, and Databricks preferred

Responsibilities

• Develop a deep understanding of our client's customer data
• Perform extensive customer profiling and data mining using analytical tools to extract actionable information and provide key business insights and findings from customer data
• Measure campaigns and analyze customer data for client, account, and strategy teams
• Create presentations with results for technical and non-technical audiences
• Support peers with code peer reviews and queries to audit campaigns and analysis
• Manage multiple projects and deliverables
• Understand business rules and document requirements and methodologies
• Design and execute campaign processes to create data outputs supporting personalized marketing interactions
• Design and execute meaningful reporting packages to support client needs
• Improve current processes to increase efficiency and value to our clients

Benefits

• You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees