Analyst, GTM Strategy

Lantern

13h

About The Position

The Go-To-Market Strategy Analyst will play a critical role in supporting Lantern’s GTM Strategy team, which spans deal governance, pricing, packaging, performance guarantees, and product menu development. The Analyst will manage deal governance processes, create prospect-facing and internal analyses, and generate insights that shape future GTM strategy. This highly cross-functional role will work closely with Sales, Client Success, Analytics, Enablement, Commercial Operations, and Legal.

Requirements

2–4 years of experience in an analytical or operational role (consulting, sales operations, business operations, or similar).
Strong communication skills (written and verbal)
Analytical capabilities and advanced Excel skills
Proven ability to manage projects, meet deadlines, and drive process improvements across teams
Ability to evaluate decisions within the broader business context
Organization and attention to detail
Proficiency in PowerPoint for creating executive-level presentations

Nice To Haves

Salesforce experience
Experience in employer health benefits or healthcare industry
Familiarity with GTM motions and commercial strategy. Familiarity with pricing models, performance guarantees, and market research is a plus
Strong Candidates Will Demonstrate
Curiosity and willingness to learn.
Resourcefulness and creativity in building processes from the ground up.
Desire to grow in a fast-paced, evolving function.
Strategic thinker

Responsibilities

Deal Desk Support & Deal Governance: Support approval workflows for non-standard deals and document commitments at key milestones. Validate key deal information for new business and upsells. Communicate approvals and commitments to impacted stakeholders.
GTM Analyses: Partner with opportunity owners to create savings and access analyses using internal tools that showcase value of Lantern.
Reporting & Analysis: Create and maintain reports on Deal Desk performance and non-standard requests for Commercial stakeholders. Provide research and analysis support including analyzing pricing, market trends, and non-standard requests to inform GTM strategy and deal standards.
Process Improvement: Help guide migration of deal governance processes into Salesforce. Identify opportunities for process optimization
Annual Pricing & Packaging: Support with annual pricing and packaging efforts including research, stakeholder interviews, analysis and documentation to support effective roll out of annual updates