Analyst-Marketing

American Express • New York, NY

1d

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
As a part of the Enterprise Digital team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Analyst: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.
A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business.

Requirements

• Proven track record of delivering results against goals
• 2+ years experience paid search activation, specifically with Google and Bing
• Google Adwords Certification
• Proven track record of building relationships with internal and external partners
• Skilled at clear, concise communication
• Experience managing budgets in a target-driven environment
• Data-driven and highly analytical, with strong numerical aptitude
• Detail-oriented with solid organizational and time-management skills
• A curiosity for the wider digital marketing landscape
• Bachelor’s Degree

Responsibilities

• Leverage Google Ads, Microsoft Ads, and SA360 to centrally manage day-to-day campaigns and optimizations, maximizing performance delivered through PPC channel
• Launch new campaigns, monitor competitive environment, and track budgets for PPC program
• Support marketing teams and Search team leaders to develop search roadmaps that support both marketing priorities and channel best practices
• Work with other analysts and managers in the team, alongside the Performance Channel Analytics team and Marketing team, to create and implement data-led strategies that deliver against the marketing plans
• Support the internal finance process and monthly invoicing process
• Monitor internal and external digital trends and technologies to continually improve, innovate, and maintain competitive advantage
• Build and maintain relationships with marketers and supporting agencies
• Collate and distribute information for internal presentations and reporting
• Present to internal stakeholders in the marketing team and other central teams
• Work with the Analytics team on “test and learn” activities to innovate and establish best practices for SEM
• Develop and manage Google Looker dashboards to support ongoing performance tracking, reporting, and stakeholder presentations

Benefits

• Competitive base salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level