About the position
The Analyst of Marketing Enablement will be responsible for overseeing and maintaining a portfolio of marketing campaigns, phone, chat, and direct mail. This individual will assess nuances and scope of marketing initiatives, translate marketing strategies into launch milestones, and collaborate across numerous teams to plan and execute targeting, segmentation, creative development, legal and compliance approvals, testing and post launch validations. They will also develop process efficiencies to deliver speed to market, efficiency and quality metrics in marketing enablement. A successful analyst will have strong written and verbal communication, project management, organization and leadership skills. They are passionate about understanding how our customers behave, but also how we can pave the way for new, innovative marketing functions that allow us to reach them effectively.
Responsibilities
- Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
- Partner with marketing and operations teams to understand offer constructs, develop go to market execution plans, and implement new offers to engage customers
- Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
- Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
- Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices
Requirements
- Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities to deliver flawless execution
- Strong attention to detail, serving as a process-focused thinker
- Effective written and verbal communication skills, building and leveraging relationships to create solutions
- Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
- Desire to learn and be part of a fast-paced, dynamic team
- Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
Nice-to-haves
- Marketing Force Platform Experience
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
