Analyst, Media Analytics

Gap Inc. • San Francisco, CA

1d

About The Position

The Analyst supports the Marketing Intelligence team by delivering reporting, insights, and performance analyses that help guide day-to-day marketing and media investment decisions . You’ll work across our brands and media channels to ensure data accuracy, build dashboards, analyze trends, and translate performance signals into clear, actionable insights. This role is ideal for someone who enjoys digging into data, uncovering patterns, and helping teams understand what’s working and why.

Requirements

• Early-career analyst. You bring 1–3 years of professional experience working with data, reporting, or analytics in a marketing, media, or digital environment.
• Paid media aware. You have exposure to digital media channels (e.g. Programmatic, Paid Social, Search, and Video)
• Web analytics knowledgeable. You’re comfortable working with web analytics tools; Adobe Analytics experience is a plus.
• Comfortable navigating media platforms (e.g., Meta, Google, DV360).
• Technically capable. Proficient in Excel and SQL; experience with BI tools (Tableau, Looker, Power BI) is a plus.
• Familiar with core measurement concepts such as attribution, incrementality, and KPI frameworks.
• Detail-oriented. You care about data accuracy, consistency, and structure
• Documentation-minded. You maintain clear, organized documentation of processes, definitions, and methodologies to support team alignment and continuity.
• Clear communicator. You can translate data into simple, compelling stories for non-technical audiences.
• Curious and proactive. You ask good questions, explore root causes, and look for ways to improve reporting and processes.
• Collaborative. You work well with cross-functional partners and can manage multiple requests with clarity and organization.
• Comfortable with ambiguity. You can navigate incomplete data, shifting priorities, and evolving business needs.

Responsibilities

• Build and maintain recurring reports and dashboards that track media and marketing performance across channels.
• Contribute to measurement frameworks, testing plans, and performance reviews.
• Work with large datasets from media platforms, web analytics tools, and internal systems to support analysis and reporting.
• Validate data accuracy, troubleshoot discrepancies, and maintain documentation
• Document reporting processes, data definitions, and analytical methodologies
• Conduct ad-hoc deep dives to answer business questions, quantify opportunities, and inform optimization strategies.
• Communicate findings clearly through presentations, summaries, and visualizations tailored to different audiences.
• Collaborate with Media & Interpretation team and cross-functional partners to align on KPIs, reporting needs, and measurement best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed