Analyst Principal, Go-To-Market Strategy

FIS

About The Position

As the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues work together and celebrate together. If you want to advance the world of fintech, we’d like to ask you: Are you FIS? About the role: As an Analyst Principal, Go-To-Market Strategy, you will serve as the strategic connective tissue between product, sales, marketing, and enablement to ensure the right message reaches the right audience through the right channel at the right time. You'll own go-to-market strategy across a dynamic portfolio of financial technology solutions, acting as the evangelist who deeply understands both the product value and the buyer journey from awareness through closed/won. This is a senior individual contributor role with significant visibility to executive leadership, real influence over business outcomes, and a clear path for continued growth. If you thrive at the intersection of strategy, storytelling, and execution, and you're excited about leveraging AI to scale how teams create and deliver content, this role was built for you. About the team: You will join a high-impact GTM Strategy team responsible for translating complex financial technology capabilities into compelling market narratives and actionable launch plans. We operate as strategic partners to product management, sales leadership, field marketing, demand generation, and enablement; not as a support function, but as the team that connects the dots across the full marketing and sales funnel. We are building a modern, AI-enabled GTM practice from the ground up, and every team member has a voice in shaping how we work. As a Principal Analyst, you'll play a leading role in defining that future.

Requirements

8+ years of experience in product marketing, GTM strategy, or a related strategic marketing function, ideally within B2B technology or financial services.
Demonstrated ability to operate across the full marketing funnel from value proposition development and messaging through enablement, demand generation, and pipeline influence with a clear understanding of how each stage connects to revenue.
Strong analytical skills with experience translating market data, competitive intelligence, and customer insights into prioritized, actionable GTM plans.
Proven track record of influencing cross-functional teams and communicating strategic recommendations to senior and executive-level stakeholders without direct authority.
Hands-on experience using AI tools (such as Claude, CoPilot, Jasper) to accelerate content development, research, or workflow automation in a marketing or strategy context.

Nice To Haves

Experience in fintech, banking technology, or enterprise software go-to-market environments.
Familiarity with product launch tiering frameworks, OKR-based planning, or portfolio management approaches for multi-product organizations.
A passion for mentoring others and building scalable, repeatable GTM processes that elevate the entire team.

Responsibilities

Lead go-to-market strategy and execution for assigned solution portfolios. From market positioning and competitive differentiation through sales readiness and demand generation support, with the understanding that portfolio assignments may evolve as the business grows.
Analyze market trends, competitive dynamics, and customer insights to prioritize the initiatives that will drive the greatest pipeline and revenue impact and clearly communicate that rationale to cross-functional stakeholders and senior leadership.
Develop and maintain AI-assisted content workflows that enable the team to produce high-quality positioning documents, sales tools, campaign briefs, and enablement assets at scale; championing AI as a force multiplier across every stage of the GTM process.
Serve as the primary GTM strategist connecting product marketing, field marketing, demand generation, sales enablement, and business development to ensure all groups are aligned on narrative, timing, audience segmentation, and success metrics for every major initiative.
Provide strategic counsel and recommendations to senior and executive leadership on GTM priorities, resource trade-offs, and portfolio coverage, translating complex information into clear, data-driven perspectives that influence business decisions.