Analyst, Strategic Segments

Visa•San Francisco, CA

2d•Hybrid

About The Position

The Analyst for Strategic Segments will be a key teammate to partner with strategy, business operations, insights and analytics teammates to analyze existing research, help shape go-forward learning agendas, and ensure we are consistently pulling through 'the voice of the consumer' across our marketing efforts in the US. This role will report to the Director of Strategic Segments.

Requirements

2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
3-5 years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
Background in marketing in financial services, tech, fintech, or payments
Experience supporting integrated, multi‑channel marketing campaigns
Experience with creative development workflows or production processes
Familiarity with reporting tools or campaign measurement approaches
Strong organizational and multitasking skills with proven ability to manage complex projects and multiple stakeholders
Strong project management skills with proficiency in project management tools and reporting dashboards
Strong analytical skills and comfort interpreting data to inform insights and recommendations
Detail‑oriented with a strong focus on operational excellence
Strong problem‑solving abilities with the capacity to think ahead, engage proactively, and take initiative
Extensive knowledge of Microsoft Excel, PowerPoint, and Word
Demonstrated ability to work effectively in a highly matrixed organization
Excellent communication and relationship‑building skills
Strong written and in‑person communication skills
Team player with the ability to collaborate across regions, functions, and levels
Self‑starter who is proactive in asking questions and proposing solutions

Responsibilities

Partner with strategy, business operations, insights, and analytics teams to analyze existing research and translate findings into actionable implications for the US market.
Support development of segment learning agendas by identifying research gaps, synthesizing existing insights, and helping shape future consumer understanding priorities.
Gather, analyze, and distill consumer insights to ensure the voice of the consumer is consistently reflected across marketing strategies, briefs, and activation plans.
Build and maintain dashboards, trackers, and reporting tools that monitor performance across priority growth areas such as Affluent, Cross‑Border/Travel, and E‑commerce.
Manage recurring reporting cycles and deliver timely, accurate, and actionable intelligence that supports strategic decision‑making.
Conduct detailed analysis of behavioral, attitudinal, and performance data to surface trends, opportunities, and risks related to strategic segments.
Partner with the Director of Strategic Segments to prepare segment summaries, insights presentations, and recommendations for cross‑functional stakeholders in marketing, product, and analytics.
Support integrated planning by providing data‑driven inputs that strengthen go‑to‑market strategies and help align segment priorities across teams.
Handle the operational and data‑heavy components of segment strategy work
Maintain strong documentation, organization, and insight libraries to ensure teams can easily access the latest data, research, and segment learnings.