Analyst Trade Promo Strategy AFH

The Hershey Company • Lower Swatara Township, PA

2d • Remote

About The Position

The Analyst, Trade Promotion Strategy will support the broader Trade Promotion Strategy team on a variety of important reporting, tracking, and analytical tasks across all classes of trade and Hershey categories with direct ownership of Away From Home (AFH) sales channel. The Analyst will be a key contributor to fundamental processes that support the SRGM Trade Promotion Strategy function. Additionally, this role may at times require strong collaboration with other functions including Customer Planning, Marketing, Sales, Category Management, Finance, and Consumer Insights. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class, Strategic Revenue Growth Management function.

This position requires personal leadership, initiative, cross-functional teamwork, ability to work under pressure, meet deadlines and solid business acumen.

Requirements

• Strong technical skills (e.g., Excel, Tableau, Powerpoint / Thinkcell), with proven ability to synthesize multiple data sources to create clear, concise, informative KPI reporting and tracking tools
• Solid analytical skills and business / financial acumen, or a clear potential for developing (i.e., has good foundation and aptitude)
• Solid collaboration and communication skills
• Problem-solving mentality, intellectually curious, demonstrated critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent
• 2+ years of business experience, with experience in CPG industry a significant plus
• Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)

Nice To Haves

• Solid knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances is a plus
• Solid working knowledge of SAP is a plus
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics a plus

Responsibilities

• Supports the design, management, and maintenance of SRGM performance management best practices and processes (e.g., KPI reporting, IRI Unify custom attributes, etc.)
• Executes complex analyses to support the development of promotional optimization and recommendations that drive value creation and deliver on Hershey’s U.S. sales objectives
• Supports the Director, Trade Promotions Strategy with other ad hoc analytical tasks, as necessary, to help inform pricing strategy decisions and recommendations

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level