App Loyalty Marketing & Messaging Specialist

San Manuel Casinos • Highland, CA

1d

About The Position

Under the direction of the Supervisor, App Loyalty Marketing, the App Loyalty Marketing & Messaging Specialist is responsible for creating, executing, and optimizing digital marketing campaigns and App messaging strategies to increase Yaamava’ Resort & Casino’s Mobile App users, inbox read rate, engagements, and loyalty. This includes creating integrated user acquisition and retention marketing campaigns, identifying opportunities by creating reports and analyzing users and engagements, and developing highly personalized App Push and Inbox messages. This position is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure Mobile App loyalty marketing initiatives and messages are executed strategically, efficiently, and timely, while producing positive casino revenue. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test App Push and Inbox messages. 2. Actively creates and executes integrated digital and traditional marketing campaigns to increase App user acquisition, retention, and engagements. 3. Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, targeting lists, and campaign approvals, while ensuring timely execution. 4. Uses SAS and third-party reporting tools to analyze post-campaign and messaging results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards. 5. Maintains App Messaging and marketing campaign calendars to ensure leadership is aligned and deadlines are met. 6. Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum two (2) years of experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must be able to work collaboratively and independently.
• Must have demonstrable oral and written communication skills.
• Must be assertive, detail oriented and have strong organizational skills.
• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).
• Must be able to translate business goals and outcomes and create actionable, measurable plans.
• Must have a strong passion for innovation, best-in-class standards, and continual learning and development.

Nice To Haves

• Previous experience within mobile gaming, casino gaming, or hospitality industries preferred.
• Must possess the current product functionality knowledge to support pre-sales/sales teams to fulfill strategic requirements of the role.
• Previous experience within the following areas strongly preferred: E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware). Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.). Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.). Paid social media/display acquisition and revenue-generating campaigns. SEO/SEM/PPC experience (Google Adwords, Amazon). App attribution /remarketing tools (AppsFlyer, Google Firebase).

Responsibilities

• Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test App Push and Inbox messages.
• Actively creates and executes integrated digital and traditional marketing campaigns to increase App user acquisition, retention, and engagements.
• Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, targeting lists, and campaign approvals, while ensuring timely execution.
• Uses SAS and third-party reporting tools to analyze post-campaign and messaging results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Maintains App Messaging and marketing campaign calendars to ensure leadership is aligned and deadlines are met.
• Performs other duties as assigned to support the efficient operation of the department.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees