App Store Optimization (ASO) Marketing Specialist

About the position

As the Cloud ASO Product Management Marketing Specialist on the Global Marketing team, you will execute global marketing programs for client's mobile apps on the App & Play Store. This includes collaborating with cross-functional teams to develop, deploy, and execute mobile updates across 23 languages/locales. You will drive marketing programs, partner with ASO agencies (Thesis, Snack Bar, Phiture), build roadmaps, and collaborate with campaign marketing teams to achieve business outcomes for Cloud Mobile.

Responsibilities

• Drive promotional campaigns (In-App Events, Promotional Content Events) for apps, maintain calendars, lead creative strategy development, and oversee copy/design execution.
• Develop pitch decks for Apple and Google to secure featuring opportunities and build strong relationships with partners.
• Manage product pages for apps across 23 languages/locales, identify key customer benefits, and guide creative teams in messaging and visuals.
• Act as the primary contact for ASO localization projects, collaborate with Localization teams, and ensure timely delivery.
• Contribute to quarterly and year-end business reviews for ASO performance.
• Support the development of creative strategies informed by market research, app features, and input from partners and ASO agencies.
• Maintain and execute Promotional Event and In-App Event Roadmap to enhance app store visibility.
• Craft compelling promotional content for product features.
• Oversee creative development with design, copywriting, and ASO agencies.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum 5 years of program/project management experience, preferably with large enterprise web projects.
• Hands-on experience with Google Play Console, App Store Console, Agile, Asana, Slack, MS Office, and project management methodologies.
• Solid understanding of iOS, Android, and Web technologies, including web content management systems.
• Strong communication skills, detail-oriented, self-motivated, and a team player with a proven track record in delivering complex global projects.
• Innovative problem-solving approach, ability to manage multiple projects, and adapt to shifting priorities.
• Strong collaboration skills with technical and non-technical individuals across the organization.
• Experience in monthly/quarterly ASO update decks, RTB presentations, and ad hoc share-outs.

Nice-to-haves

• 2+ years as a digital project/program manager in a mid to enterprise-size environment.
• Proven experience in project management or marketing in cross-functional environments.
• Strong copywriting skills with attention to detail.
• Ability to adapt to fast-paced, dynamic environments.
• Excellent communication, collaboration, and problem-solving skills.
• Self-motivated, detail-oriented, and team-focused with a positive attitude.
• Experience supporting planning and project management processes.
• Familiarity with defined processes and governance.