Area Director of Sales

Highgate Hotels•Washington DC, DC

About The Position

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026. Location Viceroy Washington DC personifies the eclectic Logan Circle neighborhood as home to a diverse and genuine collection of artists and urban innovators. Located off the vibrant 14th Street Corridor, steps from unique shops, galleries, bars, and restaurants, Viceroy Washington DC is poised to act as a thoughtful host among the city’s liveliest and artful locations. Overview We are seeking a dynamic, strategic, and results-driven Area Director of Sales to lead the commercial strategy for Viceroy Washington DC and Hotel Zena . This executive leader will drive revenue growth, strengthen market positioning, uphold brand integrity, and cultivate a high-performance sales culture across both properties. As a leader in modern luxury, Viceroy is committed to creating immersive destinations that allow guests to craft unforgettable narratives rooted in authenticity. The ideal candidate is a sophisticated relationship builder and data-driven strategist with a deep understanding of the Washington, DC market and a proven ability to thrive in a luxury, experience-driven environment.

Requirements

Minimum 7–10 years progressive sales leadership experience within luxury or lifestyle hospitality.
Prior multi-property or complex urban market experience strongly preferred.
Proven track record of exceeding revenue targets in a competitive market.
Deep understanding of the Washington D.C corporate, association, government, and international segments.
Strong financial acumen, including budgeting, forecasting, and revenue optimization.
Exceptional leadership presence with the ability to develop high-performing teams.
Strategic thinker with strong analytical and negotiation skills.
Excellent written and verbal communication skills.

Responsibilities

Develop and execute comprehensive sales and revenue strategies aligned with brand positioning and ownership objectives.
Lead, mentor, and elevate the Sales teams across both properties to achieve and exceed budgeted revenue goals.
Drive group, corporate, leisure, and transient sales performance while expanding key market segments.
Partner closely with Revenue Management to optimize pricing strategy, segmentation, and forecasting accuracy.
Oversee account management strategy and personally manage high-value and strategic client relationships.
Analyze competitive intelligence, market trends, and demand patterns to refine go-to-market initiatives.
Collaborate with Operations to ensure seamless execution of contracted business and exceptional guest experience delivery.
Prepare and present weekly, monthly, and quarterly performance reports to ownership and executive leadership.
Champion brand standards, ensuring alignment with Viceroy’s luxury positioning and storytelling approach.
Lead budget preparation, sales expense management, and ROI analysis for all commercial initiatives.
Represent the properties at key industry events, trade shows, and client engagements.