Area Sales Manager - Premium Beverage Brand - Seattle, WA
About The Position
At Green House, we’re more than a creative engagement agency — we’re a growth engine for brands. Where strategy meets imagination, we cultivate measurable, results-driven impact. We specialize in elevating beverage brands through powerful retail execution, strategic sales partnerships, and innovative field leadership. We believe the best ideas grow from diverse perspectives, bold thinking, and a shared commitment to excellence. If you’re ready to drive meaningful growth in the beverage industry, we’d love to meet you. Job Summary Green House is seeking a high-performing Area Sales Manager (ASM) to drive brand growth and retail execution for a premium sparkling beverage brand. This role is responsible for accelerating velocity, expanding distribution, strengthening key retail partnerships, and driving best-in-class in-market execution. If you are competitive, relationship-driven, and energized by delivering measurable results in large-format retail environments, this is an opportunity to make a significant impact. The anticipated start date for this position is April 1, 2026. This is a project-based role expected to run through December 31, 2026, with the potential for extension based on business needs and performance.
Requirements
- 4+ years of CPG/beverage sales experience within off-premise channels required
- Large-format retail experience strongly preferred
- Distributor management experience required
- Proven track record of increasing distribution and velocity
- Strong negotiation and relationship-building skills
- High business acumen and comfort with Microsoft Office & Google Suite
- Strong presentation and communication skills
- Valid driver’s license and ability to travel throughout designated market
- Willingness to work early mornings and occasional weekends
- A passionate, competitive, and results-driven brand ambassador mindset
Responsibilities
- Local & Key Account Execution (60%) Focus on large-format retailers (Kroger, Walmart, Publix, HEB, Albertsons, etc.)
- Drive brand velocity to exceed Rest of Market by 200% across ~65 key accounts per market
- Secure new Points of Distribution (PODs) and expand cold-space merchandising
- Increase brand facings and shelf presence versus competitive set
- Execute merchandising standards including display builds, POS placement, and coupon activation
- Partner with client teams to implement retailer incentive programs
- Account Relationship Management (20%) Develop and execute localized sales strategies alongside distributor and brand teams
- Build strong retailer relationships and respond proactively to account needs
- Monitor inventory and proactively prevent out-of-stocks
- Deliver tailored solutions to drive sell-through and operational excellence
- Distributor Engagement (10%) Manage wholesaler/distributor incentive programming
- Participate in General Sales Meetings (GSMs)
- Conduct ride-alongs, market visits, and spot appointments
- Establish consistent communication cadence with distributor stakeholders
- Communication & Reporting (10%) Track performance against sales objectives
- Submit timely and complete reporting
- Utilize Repsly CRM for real-time KPI tracking
- Conduct ongoing SWOT analysis and provide strategic recommendations
- Gather and synthesize retailer insights for brand team
Benefits
- Innovative Work Environment and Company Culture: Collaborate with a talented team of creative professionals in a stimulating and supportive workplace. Join engaging social events and a diverse, inclusive culture that celebrates individuality.
- Growth Opportunity: We invest in our employees’ growth by providing a work environment that encourages personal and professional growth, and opportunities for advancement within the company.
- Unlimited Paid Time Off: Generous paid vacation days, holidays, and sick leave to help you recharge and maintain work-life harmony.
- Health and Wellness: Comprehensive health insurance coverage, including medical, dental, and vision plans.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
