About the position
Viking Penguin is seeking an Assistant/Associate Director with a focus on nonfiction titles published from Penguin Life, The Open Field and Viking imprints. Reporting to the Marketing Director, you will have the opportunity to oversee all aspects of marketing for assigned titles, collaborate across teams on imprint-wide campaigns and initiatives, and work closely with authors. As part of the Viking Penguin marketing department, you will work with powerhouse authors on books that shape national conversation and culture. We publish books from world-renowned academics and leaders who command the TED stage and inspire new ways of thinking to wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. Our authors include Maria Shriver, Martha Beck, Dr. Uche Blackstock, Clea Shearer, Ramani Durvasula and more. Our team shepherds more than 100 new books into the world each year, and is trusted with marketing and maintaining a treasured backlist packed with perennial bestsellers. Marketers are constantly seeking new points of discovery with readers, including but not limited to data-driven advertising strategies, outreach to buzz-building influencers, and seeding organic content on our own platforms. The imprint social media channels we manage combine to reach more than two million readers, and we strategize with authors on how to activate their own well-established or newly growing audiences.
Responsibilities
- Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
- Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction
- Develop imprint and author social media strategy around a book's release, including content creation, messaging and audience activation
- Identify and spearhead outreach to potential publication partners (influencers, networks, organizations, brands, etc.)
- Communicate key campaign updates with internal stakeholders, and externally with authors and agents
- Attend and contribute to new-author acquisition meetings and proposals
- Contribute to social media accounts across all imprints and platforms
Requirements
- Minimum 6 years prior related experience in publishing, marketing, publicity, or social media, with experience working on creative and strategic campaigns
- Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics
- Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels; interest in spotting and contributing to trending content preferred
- Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams
- Highly organized with a strong attention to detail
- Clear and effective presentation and written communication skills
Benefits
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
